3 Reasons Your LinkedIn Profile Is Failing You

5 Reasons Your LinkedIn Profile Is Failing YouIs your job search dragging on with no end in sight?

If so, do any of these problems sound familiar?

When you reach out to others on LinkedIn, they don’t respond.

You’ve been told to use LinkedIn, and you’ve dutifully filled in Profile information, but you’re not sure if it represents you adequately.

Your phone and email stay silent while others grab the jobs that should go to you.

If those do feel familiar, there could be simple reasons why you’re experiencing a slow job search. Take a look at these LinkedIn issues (common to frustrated candidates), along with quick fixes to get better results.

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1. You put in the minimum effort when writing your LinkedIn Profile.

And boy, does it show!

If your Profile only contains job titles, employer names, and a mere mention of your degree, you’re shortchanging yourself based on the amount of attention you could be receiving.

Your Profile may officially be “All Star,” but that designation does not mean you are getting the full benefit of being in LinkedIn.

Pay close attention to these elements of your Profile:

Voila! Your Profile will now draw more attention, fresh Connection requests, and perhaps even more inquiries from prospective employers.

2. You applied a “set it and forget it” philosophy.

Just because you wrote it doesn’t mean others will come! After following the suggestions in point #1, you’ll still need to tweak your LinkedIn Profile to keep it up-to-date for the occasional boost in readership and engagement.

Being professionally active on a daily basis, or at least 3 or 4 days a week, will pay off. Recruiters will see you as “reachable,” and you will also be more visible to other members.

From your LinkedIn home page, share information you find relevant to other professionals like yourself in Updates.

Write a post, comment professionally on someone else’s updates or posts. Like good comments and sharing by others, including those in relevant Groups.

3. You’ve never proactively used LinkedIn while job searching.

Remember — a successful social media strategy requires you to engage on a regular basis with others.

Even if you’re not feeling particularly “social,” failing to reach out to others on LinkedIn can be a grave mistake:

  •   Connect and reconnect  

    Aim to initiate real conversations by contacting former colleagues, industry leaders, and potential new connections on a regular basis.

  •  Research  

    Researching company contacts, job openings, or networking leads is one of the main benefits of LinkedIn.

    You can contact a hiring manager with a short message of interest, review the background of others in your field, or maintain connections with thought leaders in your industry – all steps you should be taking if you’re serious about finding a great opportunity.

  •  Messaging  

    Take a minute after applying for a hot job to hunt down the hiring manager or HR recruiter on LinkedIn. Then, shoot over a summary version of your qualifications and ask for their consideration.

  •   Competitive analysis  

    Scan the Profiles of other candidates in your field to see how your credentials stack up against the competition.

Follow the companies which interest you, and also follow their employees so you can stay up-to-date with what is happening with the people and the organization.

Bottom Line

Actively pursuing your dream job requires more than just sitting and waiting to be discovered! Take the time to adjust and refine your LinkedIn strategy, while reaching out to others – and you could be celebrating a new job offer in short order. Focus on the right keywords for you and your career.

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Laura Smith-ProulxAbout the author…

Job-Hunt’s LinkedIn for Job Search Expert Laura Smith-Proulx, Executive Director of An Expert Resume, is an award-winning executive resume writer, national columnist, author, LinkedIn and SEO enthusiast, and past recruiter. Laura is author of How to Get Hired Faster: 60+ Proven Tips and Strategies to Access the Hidden Job Market. Follow Laura on Twitter at @ResumeExpert and on LinkedIn.
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