10 Ways Social Media Is Like Dating
Since this is Valentine’s Day month, I think an article that ties social media job search AND dating is completely appropriate! And, since romance is usually a full-time goal, this advice is timeless. As you’ll read, you will see so many similarities…..
More on Social Media and Job Search:
- Social Media and Job Search Home
- How to Get Started with Social Media
- How to Engage Hiring Managers with Social Media
- Developing a Better "Hook" to Land a "Fish/Job"
- Every Generation Struggles with Social Media
- Repairing Your Online Reputation Using Social Media
- Social Media No-No's
- 4 Important Social Media Misunderstandings
- Facebook to Usurp LinkedIn for Job Search Networking
- Blogging for Job Search: 4 Platforms to Consider
- 10 Sources of Social Media News
- Google+ for Job Search
- Social Media Language Usage
- Infographic Resumes
- Top 6 Employer Magnets
- Activate and Manage Your Avatars
- Social Media Connecting Power
- The Invisible Web Is Not So Invisible
- Monitoring Your Online Presence
- Social Media Is Like Online Dating
- 5 Ways Social Media Keeps Skills Up to Date
- Social Recruiting
- LinkedIn vs. Facebook vs. Twitter vs. (Fill-in-the-Blank)
- Social Networked Out?
More About LinkedIn:
- LinkedIn for Job Search Home - many more articles
More About Twitter:
- Twitter Toolbox
- Twitter as a Job Board
- Using Twitter Lists
- Top 10 Twitter Job Search Lists
- 101 Best Twitter Career & Job Search Resources
- 8 Twitter SEO Tips for Job Seekers
- Top 50 Employers Recruiting on Twitter
- Top 50 College & University Career Center Twitter Accounts
More About Facebook:
- Facebook & Your Job Search
- 5-Step Facebook Makeover for Your Job Search
- New Facebook Profile Changes
- BranchOut, Professional Networking on Facebook
Social Media Experts:
I recently read an excellent post on the Conversation Agent Blog called “What PR professionals can learn from dating websites”. And, I was just chatting with a girlfriend and my sister about their recent, online dating adventures.
This reminded me of my single days (I’m now happily married) when I tried internet dating, and it was “all about the profile”. What you did or did not include in your profile could impact your success in meeting “Mr. or Ms. Right”. The goal was to find other singles you were compatible with, and initially, all you had to go on was their online presence.
If a potential suitor messaged me and his profile was incomplete, had the same verbiage as everyone else’s, and/or had no photo, he likely did not get a reply from me. Profiles that were creative, unique and engaging, and matched my “Mr Right” ideals (e.g., age, geography), would get consideration.
And, when I searched for potential Mr. Rights in dating databases, I used criteria and keywords. Profiles that best matched my criteria, showed up in results, others did not. When I skimmed the results, certain profiles caught my eye based on words and pictures, while others did not.
This may sound kind of cold, but this is the reality of online dating. You are making important, sometimes very quick decisions, based on what you find posted on a website because that is all the information you have available.
Does this sound familiar? It should, because the same concepts apply to your online profiles, your job search, and your ability to attract and engage recruiters and hiring managers.
Here are 10 ways that social media job search is like internet dating:
Complete profiles get more attention.
Interesting, original content engages readers.
Keywords and profile selections impact whether you show up in search results. Or not.
Profiles with photos receive more attention and consideration than those which don’t.
Making the right “match” is important. This could mean matching the right candidate to the right job OR matching the right singles for a first date.
SWM, Boston - OR - Upbeat Lawyer With RockNRoll Edge
Project Manager - OR - Project Management Guru | PMP Certified | Six Sigma Greenbelt
Honesty and integrity matter. The real person must match the online version.
When reaching out to a potential new connection, style, etiquette, timing and approach can impact your success rate.
Confidentiality is a consideration. No TMI! Consider safety and identity theft issues.
The goal of your profile is to generate an "end result." On a dating site, the goal is a date. On a social media site, it is an interview
By considering these ten online presence best practices you will be more successful in attracting readers to your online profiles, whether they’re on LinkedIn or on Match.com. The more readers you have, the more likely you are to get results, whether that’s an interview or a first date.
Happy Valentine’s Day month!
© Copyright Marci Reynolds, 2010. All rights reserved. Used With Permission
Marci Reynolds is the CEO of J2B Marketing, a “Job Seeker 2 Business”™ Internet Marketing & Online Copywriting Services Firm based in Boston, MA. From LinkedIn profile makeovers to launching Twitter strategies, J2B helps job seekers harness the latest internet and marketing communication tools available. See Marci's Job Search TweetSheet, a free one-page guide to using Twitter for job hunting and her ebook, How To Use Twitter for Job Search, available at TwitterJobSearcheBook.co. Join Marci in the LinkedIn Job-Hunt Help Group. She runs the Social Media & Job Search Sub-Group. Marci Reynolds was previously VP, North America Sales Operations at Monster.com. Learn more at www.j2bmarketing.com, on Twitter @j2bmarketing.
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