There are numerous resources onJob-Hunt.org and across the Internet to aid your research of companies. You know where to look, but do you know what data is important to know? More importantly, if you know why you need the data, you can put it into perspective and use the data wisely.
The primary objectives of company research are to:
Below is a checklist of items to research listed by phases in the job search process. Each candidate is different, so you may need to know information not listed below.
Don't stop with this data. Use it as a springboard to learn as much as you can about the company.
For example, as you search news about the industry and the company, it will likely lead you to more interesting information.
This intelligence you gather will help you shine in the interview. In past years, I might have said that you may be the one in four candidates that make the effort to conduct research. In today's challenging market, all the savvy candidates do their research. Today, my advice is, don't be the one that does NOT do the necessary research.
Debra Wheatman is a Certified Professional Resume Writer (CPRW) and Certified Professional Career Coach (CPCC). She is globally recognized as an expert in advanced career search techniques with more than 18 years' corporate human resource experience. Debra has been featured on Fox Business News, WNYW with Brian Lehrer, and quoted in leading publications, including Forbes.com, The Washington Post, The New York Times, The Wall Street Journal, and CNBC. Debra may be reached at firstname.lastname@example.org, or you may visit her website at CareersDoneWrite.com. You can also circle her on Google+.