By Meg Guiseppi
Want to build your personal brand, accelerate your job search, and land a good-fit job faster?
Get busy on LinkedIn.
Executive recruiters and hiring decision makers at your target companies rely heavily on LinkedIn when they’re sourcing and assessing job candidates.
LinkedIn is a robust site offering many ways to get your personal brand and job search in sync.
Step one in job search is targeting and researching specific employers that are a good fit for you. Targeting and research are also critical for defining and communicating your personal brand.
You'll need to know who you'll be writing your personal marketing communications for and how to speak about the value you offer specific companies or organizations.
LinkedIn is a good place to start doing research on your target employers:
Leverage all that LinkedIn has to offer – both passively and proactively – to promote the unique value you offer your target employers.
To get a handle on how to best use LinkedIn for personal branding, download and read my free ebook, Smart Personal Branding with LinkedIn.
Then, build a robust LinkedIn profile that will lead people to you:
As time passes and your job changes, be sure to update your LinkedIn Profile to reflect your new accomplishments and to keep your terminology (keywords) up-to-date and relevant to your career. Update your Profile on a quarterly basis, at a minimum. Then, carefully include contact information on your Profile so that recruiters can contact you while you retain your privacy.
Log into your account frequently to promote your personal brand, demonstrate your subject matter expertise, and express your thought leadership.
Build and engage your LinkedIn network:
Stay top-of-mind with people who can help you meet your career goals:
Avoid off-brand or unprofessional content. Keep your brand clean and clear.
If you’re still employed and job-hunting undercover, as so many job-seekers are, LinkedIn is still for you. Write the content in your profile so that it supports your good-fit qualities for your target companies while supporting your current company, without saying outright that you are looking for a job.
LinkedIn is also an accepted overall career management tool when you are not job hunting, too. New members of your network as well as potential clients or customers, suppliers, even people who might consider dating you will check out your LinkedIn Profile and activities. Many employers want their employees to be active on LinkedIn, promoting the products and services and the "employer brand" as a good place to work.
When you’re employed and not looking for a new job, stay busy on LinkedIn:
Whether you are job hunting or not, proactively promote yourself as an employee of your current company, while promoting your personal brand, subject matter expertise, and thought leadership.
Meg Guiseppi, Job-Hunt's Personal Branding Expert and 20+ year careers industry veteran, has earned 10 certifications, including Reach Certified Personal Branding Strategist, Reach Social Branding Analyst – LinkedIn Profile Strategist, and Certified Executive Resume Master.Meg is the author of "23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land." Connect with Meg at ExecutiveCareerBrand.com for c-suite personal branding and executive job search help and on Google+ and Twitter (@MegGuiseppi).