By Jeff Lipschultz
As helpful as the job search experts try to be, we can’t always reach out to everyone who needs the help or present the information in a way they may be most comfortable.
So unfortunately there are still many who do not understand the "rules of engagement" in working with those who manage the job openings.
In a hopefully clear and concise manner, I present two examples of job seekers reaching out to me in contrasting ways. One is an example of what to do, and one an example of what not to do.
I recently received a LinkedIn invitation to join the network of Jane Doe (not her real name). I did not know her previously, and as a recruiter, it didn’t bother me a bit - she was an active job seeker who might be someone I could place. Maybe not in a position I was working on at the time for one of my clients, but maybe sometime in the near future.
Her approach was simple, but well-presented and executed. Her LinkedIn invite included the message as follows:
I am seeking a Product/Customer Marketing Manager (CPG/Promotional) opportunity in Dallas. I would love to connect with you on LinkedIn and expand my network. I have over 1,900 contacts and would be happy to introduce you as well.
I appreciate your kind help!
I accepted her LinkedIn invite immediately. By connecting this way via LinkedIn, she gained access to my contact information and was able to send me this email later that day:
Thank you for connecting with me on LinkedIn. I am in the process of looking for a Product/Customer Manager (CPG) opportunity in Dallas. I would love to speak with you about any opportunities you may know of at your earliest convenience and have attached my resume for your review and consideration. If you know of someone in the Dallas area who may be a good contact, please forward my information along to them. I appreciate your kind help.
I have a Bachelors degree in Marketing/Management with 10+ years of Product/Brand Marketing, Customer Marketing, Business Development, Merchandising and Promotions experience. I am a take-charge person who is able to present creative ideas, communicate product benefits and understand the customer's needs.
My experiences include:
- Working with retail, military and medical professionals developing, selling and promoting consumer goods.
I have traveled extensively to work with buyers to better understand their end user and have developed a line of products to fit. In addition, I have 10+ years experience providing customer service and solutions to buyers and customers.
- Consumer Behavior
- Product Development
Thank you very much for your time and consideration. I look forward to hearing from you as soon as possible via the contact details provided.
[she provided her phone number]
All this information was immediately added to our company’s applicant tracking system for future reference. I may or may not have a job arise that she could interview for. Regardless, my connections may come in handy for her.
Last month, I had a job seeker apply for a job we had posted on our job board. The job posting clearly stated the location. By its description, it was also quite clear the job would include managing direct reports on location. The job seeker appeared to be qualified, but I was concerned about the length of her commute.
I emailed her a short note to thank her for applying and asked her about the length of commute. Realize that of the many who apply, few (unfortunately) get a direct response immediately. Those who are contacted should take advantage of a direct response with well-thought responses. Her response to my email was not:
I am sorry I didn't realize you were in [city listed in job description], are you open to telecommute and if not I understand.
Now, I might be a little picky (like most hiring managers and recruiters), but I think there are many things wrong with this response that trigger all kind of warning signs for me.
The major issue with all this is future consideration. If I have many job opportunities in the metro area where she lives, I might have a future opportunity that would have been a better fit. However, the impression she gave me of her was not all that good.
Seeing that I was posting a job that she was interested in, but not close enough to her house, she may have taken a completely different approach and been a lot more successful. Like the approach of Candidate #1.
The key take-away is that Job Seeker #1 provided the right information in the right manner to have a recruiter take notice and keep her “virtual resume” on file for future opportunities. It took very little effort on her part or mine.
She may have also recognized that I was not working on any jobs that fit her background (posted on my company’s web site). So she took a generic approach of introducing herself and not trying to push consideration for a job for which she was not qualified.
While writing this article, I had two emails pop in. Which categories above would you place them - Dart Thrower or Strategic Networker?
Nice to see your profile on Linked In. Can I send you a LinkedIn Invite so we are networked?
Or if it is easier you can email me an invitation to John Doe at email@example.com. Whichever works for you please let me know. I have over 8,400 connects and would like to be connected to you.
There are many roads to get to your destination. Some are longer than others. Some are dead ends and time-wasters. Take the right roads with your eyes and ears wide open and you’ll get there faster.
Job-Hunt's Working with Recruiters Expert Jeff Lipschultz is a 20+ year veteran in management, hiring, and recruiting of all types of business and technical professionals. He has worked in industries ranging from telecom to transportation to dotcom. Jeff is a founding partner of A-List Solutions, a Dallas-based recruiting and employment consulting company. He is a unique recruiter with Lean Engineering experience and a Six Sigma Blackbelt. Learn more about him through his company site alistsolutions.com. Follow Jeff on Twitter (@JLipschultz) and on GooglePlus.