Penetrating the Hidden Job Market

Penetrating the Hidden Job Market

You may have heard the term “hidden job market” a lot while searching for a job.

To many, this term can be frustrating.

With so many people looking for a job, why should the job market be “hiding?”

Some estimate that at least half of all hiring is within the hidden job market.

The reality is, no matter what economy, there are always many jobs that are not broadcast to the general public.

Why Are Jobs Hidden?

Many reasons exist for the hidden job market:

  • Sometimes this is due to a required confidentially of the search for new employee (i.e., a replacement for a current job holder is required).
  • Other times, the need to fill a job hasn’t been acknowledged, defined, approved, or budgeted.Then, a crisis happens (new client, new contract, etc.), the funds are finally budgeted, the “right” person appears, or some other event or circumstance changes, and a new job becomes available.
  • Often, posting the job would only result in receiving over a thousand resume submittals with only a small percentage actually being from qualified candidates.
  • Some companies prefer to seek out candidates through their own personal network where each candidate has been identified by a trusted source. This can lead to a high “hit rate” of successful hires for the process. More on Employee Referral Programs.

Regardless of the reason, job seekers must realize this reality —

The best way to deal with the hidden job market is to leverage it.

To do this, job seekers must be able to search for job openings that might exist — or will exist — instead of only the jobs that clearly do exist.

Where There’s Smoke, There’s Fire…

As you look at job openings at certain companies, realize there are likely more that are not listed. If they are hiring at all, that may signal there are other jobs either approved for hire or soon-to-be approved.

You should not apply for jobs that are not a good match for you to try and find others.

Instead, use the contact information to start your networking into the company. Through your own network, see who you can contact to ask about other opportunities that may be brewing at the company.

Leveraging Social Media

Increasing activity and visibility in LinkedIn, demonstrating your knowledge, skills, and social media savvy, makes you more visible to everyone, including potential employers. See where former colleagues and college friends work now.

Social media offers many opportunities to connect with jobs, both formally and informally.

Dig into target employers’ social media profiles. LinkedIn Company pages can be particularly useful, enabling you to find your LinkedIn connections (1st, 2nd, and 3rd level) who may work at the target employer.

Follow your target employers in social media (LinkedIn Company pages and Twitter jobs accounts, for example). You will usually gain their attention as a result.

Connecting the Dots with Friends and Neighbors

Some job seekers keep their search secret. If you are leaving a company, that may be understandable and a very good idea.

But, if you’re currently unemployed, don’t let your pride get in the way. Another connection to the hidden job market is your friends and neighbors.

Like the job posting via employee referral example above, you should be asking everyone you know, “Who’s hiring?”

That is another way to start the investigative process you must employ to dive into the hidden jobs.

More on Job Search Networking.

Seeing into the Future

Along the same lines, the request for informational interview is a key tool for being considered for future opportunities.

You need to be bold about asking for an informational interview.

You should offer to buy lunch or coffee to meet off-premises (which can be helpful for them in many ways). Be prepared to ask questions about what the company values for key experiences/attributes for the types of jobs you are interested in.

You should considering asking about how the manager got into their current position or where they have worked in the past. Ask about future hiring plans and what is posted in social media, like the employer’s LinkedIn Company page.

A company’s future hiring can occur during growth opportunities for the company. Keep an eye on their announcements. Key ones to watch for include: corporate moves or expansions, mergers and acquisitions, or new rounds of venture capital funding or awards.

Many hiring managers love to keep their cache of great candidates as full as possible. Smart ones know that they can find great candidates if they look for them in advance of the need to hire. Timing is everything, as they say.

These same managers also have connections to other hiring managers. You never know who they might connect you with.

Getting into the Company Another Way

Another place hidden jobs exist is in contracting.

Sometimes the best way to get a job is to contract for it first, prove your worth, and ask to be made permanent.

Many companies solve current manpower issues by getting “temporary help” on board. You may look at this as only a band-aid to your current situation; however, there is no better way to finding a job than finding it from within the “company walls.”

Yes, it is a gamble that the job may not turn permanent or lead to other jobs at the company. But the odds of a positive outcome are much better than applying for dozens of jobs as an unknown quantity.

More on Freelancing and Contracting.

The Bottom Line

The good news about the hidden job market is that it is hidden.

So, this naturally means only the really dedicated job seekers are finding the opportunities. This translates to less competition for each job opening. Don’t overlook these. You might find getting a job through this method is a whole lot easier than putting your resume on the pile for a posted job.

More on Penetrating the Hidden Job Market

Jeff LipschultzAbout the author…

Job-Hunt’s Working with Recruiters Expert Jeff Lipschultz is a 20+ year veteran in management, hiring, and recruiting of all types of business and technical professionals. He has worked in industries ranging from telecom to transportation to dotcom. Jeff is a founding partner of A-List Solutions, a Dallas-based recruiting and employment consulting company. Learn more about him through his company site Follow Jeff on LinkedIn and on Twitter (@JLipschultz).
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