Having a LinkedIn profile is a good start to connecting with recruiters and hiring managers, but you must do more than just create an account and list a few jobs in your profile. A few of my previous articles highlight some of the key tasks to getting noticed on LinkedIn: How to Be LinkedIn to Recruiters and How to Add Recruiters to Your LinkedIn Network.
Included in these articles are mentions on being part of Groups. Beyond what is suggested in those articles, I'd like to share some more ideas on Group participation.
Although this should be obvious, Group leaders are looking for relevant posts to attract and keep Group members. They will block you if you continually just submit generic links, mundane information that has little to do with the intent of the Group, and worse yet, promotions of your services (there is a separate section for this called Promotions).
On the flipside of this, Groups provide the chance to build credibility. If a Group leader sees that you are continually sharing good information, they may eventually approve your contributions automatically, and you'll become a "resident expert" within the Group.
This means you'll pop up in different places on the Group site (maybe even as Manager's Choice at the top of the home page) and appear as very knowledgeable and involved in your chosen community.
LinkedIn provides a forum for commenting to others' posts. Certainly, intelligent responses (that are not confrontational) which prompt more in-depth discussion show more elements of your knowledge and communication skills. Consider these interactions as public-facing, as many will read and respond, if they are of interest.
These discussions can lead to new contacts (as LinkedIn connections) that can be helpful in many ways—not just advice on job search or introductions within their network.
Groups allow for recruiters to connect with you with some common bond - instead of just sending you a generic InMail message. When recruiters leverage LinkedIn to find candidates, they use key words (which should be in your profile) to find the right candidates.
When you show up in a Group, you two already have something in common (the Group), and you have moved towards the top of the list for getting reviewed and possibly contacted. Simply put, you're easier to interact with - even more than a third-level connection.
Feel free to connect with any recruiter in a Group that looks to be working within your field. They have selected this Group for a reason - they too, want to be found. If they are in a Java Programming Group, generally, it is not because they want to learn more about coding in Java. They want to network with Java experts.
You should select mainly groups that are tied to your professional interests (with a few personal favorites, perhaps—I find Facebook is better for personal interests in this regard). You are limited to 100 groups, so pick wisely and stay away from groups with small numbers of members. These likely are not growing and dynamic. You can always join a group, peruse the member list to see the type of people involved, and decide to leave the group. There is no penalty for doing so.
LinkedIn has created these forums with good reason. It gives perfect strangers an ability to interact on a common topic. At the same time, it gives these Group participants a chance to network with all types of professionals (including recruiters and hiring managers). Don't miss out on this important aspect to your networking efforts when seeking a new opportunity.
More about Working with Recruiters
More about LinkedIn and LinkedIn Groups for Job Search:
LinkedIn Groups recommended by Job-Hunt.org:
Job-Hunt's Working with Recruiters Expert Jeff Lipschultz is a 20+ year veteran in management, hiring, and recruiting of all types of business and technical professionals. He has worked in industries ranging from telecom to transportation to dotcom. Jeff is a founding partner of A-List Solutions, a Dallas-based recruiting and employment consulting company. He is a unique recruiter with Lean Engineering experience and a Six Sigma Blackbelt. Learn more about him through his company site alistsolutions.com. Follow Jeff on Twitter (@JLipschultz) and on GooglePlus.