By Meg Guiseppi
Blogging is one of the very best ways to build your visibility, credibility, and brand message online.
Google and other search engines LOVE blogs because, by definition, they are loaded with relevant content and the key words people search to find related information.
If you establish a presence on a well-trafficked blog, you may attract the attention of employers and decision makers who may otherwise never find you.
Managing your own blog may not be a realistic option for you. It takes some time for a new blog to build online visibility, and it requires frequent posting to develop a strong visitorship and really get your personal brand message out there.
If you don't have the inclination or time to invest in your own blog, consider guest blogging. When done well, guest blogging can help you gain instant visibility for your brand and unique promise of value.
When you post your guest blog articles, you'll need to include a link to an anchor website or online location where people can find you and get your whole brand picture. If you don't have a blog or website to link back to, use your online networking profile (LinkedIn, Twitter, Facebook, etc.) or VisualCV (www.visualcv.com). Make sure that whatever you link back to is well-branded and contains all your contact information.
When you're writing posts, carefully craft your titles to be attention-grabbing and keyword-rich for search engines. Also, sprinkle relevant key words throughout the post, but remember that ultimately your articles are meant to be read by human eyeballs, not just search engines. Keep the content interesting and informative for your readers.
Here are three must-read articles by Darren Rowse of ProBlogger to get you started guest blogging:
After guest blogging for a while, you may decide to take the plunge and build up your own blog.
Meg Guiseppi, Job-Hunt's Personal Branding Expert and 20+ year careers industry veteran, has earned 10 certifications, including Reach Certified Personal Branding Strategist, Reach Social Branding Analyst – LinkedIn Profile Strategist, and Certified Executive Resume Master. Meg is the author of "23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land." Connect with Meg at ExecutiveCareerBrand.com for c-suite personal branding and executive job search help and on Twitter (@MegGuiseppi). And, you may also download Meg's free ebook - Job-Hunt Guide to Smart Personal Branding with LinkedIn.