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The Winning Difference: Pre-Interview Preparation for Your Job Interview

By Susan P. Joyce

The WINNING Difference: Pre-Interview Preparation for Your Job Interview

Do NOT assume that the job interview is simply a formality before you receive the job offer. Rather, think of a job interview as an "audition" - your opportunity to impress the employer with your work ethic and skills. Your network and/or your resume got you this interview.

Many employers have shared with me how that one thing - being obviously well-prepared can make or break a job seeker's chances at a landing a new job. Being prepared for the job interview demonstrates to the employer that the job seeker is genuinely interested in the job. And, that preparation is often viewed by the employer as an example of the job seeker's work.

Be Well-Prepared for a Job Interview

Hopefully, you already know to arrive a few minutes ahead of time, dressed appropriately, with good questions ready for you to ask the interviewers, your cell phone turned off, and copies of your resume available to hand to the interviewers.

Also, prepare for the common interview questions usually asked and types of interviews you might have. Practice with a friend or your mirror.

Prepare for the standard interview questions and types of interviews you might have

In this guide,  we cover the common questions you will be asked like, "Tell me about yourself?" and "Why do you want to work here?" Knowing and practicing your answers is very important for your success.

But wait! There's more you can do, and it will help you succeed at that interview...


10 Kinds of Critical Pre-interview Research

Prepare by knowing as much as you can about the job, the organization, the competition, the location, and the industry. Prepare for the interview by researching the organization and, if possible and without "stalking" them, researching the people, too.

The Internet provides a wealth of information for job seekers. These are 10 (or more) places where you can start your research. If you have time, keep looking. The more you know, the better off you will be. Not only will you be in knock-their-socks-off mode for the interview, your research could help you determine that the employer might not be a good place for you to work.

Throughout this preparation process, keep notes on questions that are raised. At the end of your research, you should have a good idea of what to say when they ask, "Do you have any questions for us?"

1. Very carefully read the job description.

It is too easy to skip this step and an often deadly mistake if you do.

Ask them for a copy of the job description, if you don't already have it. Then read it word-by-word. Pay careful attention to:

  • How they describe themselves - if they describe themselves.
  • The requirements of the job - experience, skills, education needed to do the job.
  • The duties of the job - what the person doing the job will be responsible for.
  • Any "nice-to-have" needs that aren't requirements of the job, but things that would gain you "bonus points" for knowing or being able to do.

Make a list of how you meet their requirements, have proven ability to accomplish the duties, and are an "ideal" candidate for the job.

Don't assume that the job requirements and duties are necessarily in order of importance -- they should be, but are not always in the order that the interviewer would prefer. So, focus on your strengths.

2. Visit the organization's website

This is "the party line" about the organization - what they tell the world, and potential customers/clients, about themselves. Study the home page, but don't stop there. Read the "About Us" and "Contact Us" sections. Then, look around at the other pages.

  • Know the industry or purpose of the organization. Be sure that is what you expect and want to be involved in.
  • Become familiar with the products or services. Know the brand names, if any, or at least the purpose or function.
  • Check for press releases or the latest news about the organization.
  • Look for names of the officers or founders. Are they familiar to you, perhaps, known to you?
  • Where are they located?

Does the information on the website raise any questions for you? Any concerns raised? Do you see any opportunities for you?

[Related: Exploring the Employer's Website.]

3. Check what the stock is doing on Google.

When searching Google on the name of a company with a publicly-traded stock, Google will usually show you what the stock price is at that moment (or at the close if you search when the market is not active) as well as the social profiles for LinkedIn, Twitter, Facebook, YouTube, etc.

Expand the search to (use the quotation marks) "[company name] stock" and Google will provid you with more information, usually including a graph showing the stock price over a long period of time, up to a year or more.

Particularly if you are interested in a role in finance or accounting, it is a very good idea to become familiar with how well the company is doing, financially. In addition, look over the balance sheet, the short-term and long-term stock performance, and the other information available.

4. Put Google, Bing, and YouTube to work gathering important information about the organization.

This is where you see how well "the party line" on the website relates to what the rest of the world thinks. Reality about an employer could be quite different than what the website tells you, depending on the quality of the website and/or the quality of the organization.

If you have product or service names, use a search engine (or two) to see what is being written, said, and videoed about the products or services. Dig in past the first couple of pages of results.

Look for reviews. Look for happy and unhappy customers and the reasons for both. Look for the names of competing organizations and competing products or services. Be very careful in your sharing of what you have found. The smartest thing may be to use the information as a basis for asking questions (without reference to your research) and observing what is happening when you are there. Also, use these reviews to direct further research.

To find those reviews, do a search on "[company name] review" and "[product or service name] review" -- for your search, keep the quotation marks but replace what is in the brackets with the term specified.

These searches will enable you to find out what the rest of the world says about them and how well they do what they do. As usual with online reviews, understand that angry people write reviews more often than happy ones, so you will most likely be seeing the most negative opinions, not usually a balanced (or, sometimes, even truthful) representation of how well they operate.

However, these searches will enable you to potentially see where they need help that you may be the perfect person to provide. Or, they may help you avoid a bad situation.

[Related: Learning from Industry Observers and 50 Google Searches to Avoid Layoffs and Bad Employers.]

5. Check the LinkedIn and Facebook Company Profiles

Hopefully, you already found links to these profiles with the Google search (step 3, above). Click on the links to see what additional information you can find.

On LinkedIn, the name "Company Profile" extends to school districts, non-profits, and other non-corporate entities. To find them, select "Companies" from the drop-down menu beside the search box at the top of your LinkedIn home page, and type in the organization's name.

For many organizations from Fortune 500 to local small nonprofits, LinkedIn will often have information about the people who work there (and how you are "connected" to them in LinkedIn) as well as the organization itself plus job openings. "Follow" the company to see updates and news they post, bearing in mind that companies usually pay attention to who is following them which can be a great way to start a relationship.

On Facebook, most company pages are limited to real companies with few other entities included, except school districts and other educational institutions like colleges and universities. If there is a company page, you will typically find the latest news as well as events, videos, and even job postings.

5. Check the LinkedIn Profiles of the interviewers.

Hopefully, you know the names of the people who will be interviewing you. If they aren't offered when the interview is scheduled, ask. You want the names and the job titles. Then, head for LinkedIn to see what you can discover about them - how long they've been with the employer, where they've worked in the past, where they went to school.

Try to get a sense of the kind of people who work there - all holders of advanced Ivy League degrees, several veterans of the USMC, mostly twenty-somethings, a mixture of ages and races, or anything else that catches your eye.

6. Use Google/Bing/YouTube to research any names you have (e.g., executives and the people who will be interviewing you), and also check their LinkedIn Profiles.

Look for information about the organization and also about thier competitors (which may also be good places for you to work).

  • Have they made videos about how to use their products or services available? Check them out to see what you learn about them. Do you see where you can make a contribution?
  • Have some of the executives been taped giving talks at conferences? Watch a video or two, and know the conference dates and names. Again, does this research raise any questions or show you any opportunities? What are their reputations? Experience and education?

You may find that you have some "connections" with someone interviewing you. Perhaps you attended the same college or have the same former employer. Check them out, too, on both search engines and also on LinkedIn.

[For more tips on using Google for research, read 50 Google Searches to Avoid a Layoff.]

7. Check out what shows about the employer. collects and makes reviews of different employers available. They also often have collections of job interview questions that specific employers seem to use. In both cases, the information is provided by people who visit the website and who may, or may not, be providing good information, current, reliable, and/or well-articulated. So, use the information with that in mind.

Then, if the organization is a publicly-traded company, check these sources, too...

9. Look for the latest financial reports on

Companies which sell stock on a stock market (a.k.a., "publicly traded") in the USA must publish independently-audited financial reports every year. Quarterly reports are also required, but are not necessarily independently audited. In these annual reports, you will find details on sales, profits, key executives, locations, and much more. Search through to find the latest reports from the employer. They are gold mines of information, if they are available.

[Related: Understanding the Financial Reports.]

10. JUST BEFORE YOU LEAVE: Check the latest news stories on Google News.

Do this last bit of research just before you head out the door or on your smart phone (or tablet) in the waiting room or as you travel to the interview (assuming you are NOT driving!).

Check Google News for the latest news from - and about - the organization. You don't want to be surprised, or look clueless, if they have very recent BIG news - like a new product or service recently launched, a new plant opened (or an old one closed), a new CEO/COO/CFO hired, etc. It would also be good to know if the stock price just took a big jump (or drop), and, perhaps, why that big change may have happened.

Bottom Line

Hopefully, you've done quite a bit of research before you got to the interview stage in selecting this employer as one of your targets, in your networking, and in your resume and cover letter customization.

But, the Boy Scouts are right - be prepared to be successful in your job interviews.

More About Job Interview Preparation:

For laughs -- and some insight -- read 30 Bad Answers to Job Interview Questions.

About the author...

Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps and a recent Visiting Scholar at the MIT Sloan School of Management, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Follow Susan on Twitter at @jobhuntorg and on Facebook, LinkedIn, and Google+.


Guide to Successful Interviews

Essential Job Interviewing Requirements:

Succeeding in the Interview Process:


Succeeding at Different Kinds of Interviews:

Preparation for Successful Interviews:

More Information About Successful Interviews:

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