[This is Step 2 in Part 2 of Job-Hunt's Online Job Search Tutorial.]
So, where do you find the jobs NOW? Even if you had a successful job search 2 years ago, don't assume that what worked then will work now.
Spending your time polishing your resume and then applying for every job you find with that resume does NOT work today for most job seekers.
Technology is rapidly changing -- used a pay phone, a BlackBerry, or a paper map recently? Those changes have a very big impact on how recruiters recruit. And, changes in recruiting dramatically change effective job search strategies.
[MORE: 5 Ways to Land Your New Job Faster.]
Today, it is very easy to get overwhelmed with options when you are searching online for a new job.
To avoid wasting your valuable time and energy searching for job postings, start here:
Choose a target job and target employers where you would like to work, and focus your efforts on that job and those employers.
Unfocused job seekers apply for anything and everything. Consequently, they train employers, resume databases, and applicant tracking systems to ignore them.
You are not, as many believe, increasing your options by being vague and generic in your approach to your job search. If you don't know the job you want, you will have a much more challenging job search.
Fewer than 20% of jobs are filled by someone responding to a job posting, although many job seekers focus all of their efforts on applying for every job posting they find.
Because of the very large number of applications usually submitted by unqualified applicants in response to most posted jobs, job postings are NOT employers favorite way to fill jobs now -- too many resume spammers.
Employers' favorite way to fill jobs today is next.
Read Why Resumes Don't Get Read (and What You Can Do About It) and New Requirements for Resume Success for more details.
Being find-able online is essential today for two very important reasons:
Because of resume spammers, searching for qualified job candidates is an employer's favorite way to fill jobs. Called "sourcing" it is also often the quickest way to identify good candidates.
When you are appropriately visible online, employers searching for qualified job candidates will find you, particularly on LinkedIn.
When you know what you want to do next, preferably with a list of 10 to 100 target employers, you will be able to focus your online visibility on the right keywords in the right places. Those right places include:
Without appropriate online visibility, you are effectively invisible. And that makes your job search longer and more difficult because...
Recruiters and employers are generally suspicious of invisible people, assuming that the invisibility is because the person is out-of-date (no understanding of how to use the Internet for business) or has something to hide. Neither of those assumptions will help your job search succeed.
Research has shown that more than 80% of employers and recruiters search the Internet to learn more about you before seriously considering you for a job or inviting you in to an interview. If they can't find you, you are usually not considered for their jobs.
Assuming that you know what you want to do and where you want to do it, you'll find millions of jobs posted online. Start with 1, and go through the whole list. Some will work better for you than others, but don't spend more than 20% of your valuable time completing online job applications:
No one wants to read this advice, but networking is the quickest way to a new job.
Networking doesn't mean attending events in big rooms full of strangers! Networking means staying in touch with people you know, and meeting new people. I've seen people connect with new jobs at a funeral, and they also connect at football games or over coffee with friends.
You are five (5) times more likely to be hired if you have been referred by an employee than if you apply without knowing anyone.
Employers really prefer to hire someone known to a current employee than a complete stranger off the street.
Connecting with people at your target employers or choosing to work for an employer because you already have friends or family who work there is the most effective method of landing a new job.
[Related: Shortcut to a New Job: Tap an Insider.]
Visiting your target employers' websites and finding the jobs posted there is a clear option. Often, you will find a link to "Current Jobs" on the home page. Sometimes, the link to job postings is labelled "Careers." While you are on the employer's website, you may be able to sign up to have new jobs sent to you.
Check out the employers' sites so you are familiar with what they do (products, services, senior management, locations, etc.), and use that information you collect in your interactions with the employer.
LinkedIn is currently the most powerful and effective professional social network. LinkedIn also has job postings (see the "jobs" link below the search bar at the top of every page). Also check out the Jobs tab in LinkedIn Groups (you can join up to 100), and the company profile pages for your target employers.
LinkedIn is one of the best online venues for connecting with people who work at your target employers (and who worked there in the past). Use it to vet the employer, too. You can use the "company page follow" to stay up-to-date with what is going on, including members of your network who work for that employer and job postings.
And, of course, you will find jobs posted on LinkedIn, too.
The aggregators are powerful and very useful, including sites like Indeed.com, a Job-Hunt sponsor, which is the largest source of job postings in the world, aggregated (collected) from employer websites, job boards, association websites, publications, and more. Indeed and the other aggregators like LinkUp.com show you job listings.
When you click on a job listing, the link takes you to the job source which can be an employer, a job board, another website, or the job posted on the aggregator's site. Jobs posted on Craigslist sites aren't usually included in an aggregator's site unless the employer cross-posts the job.
[MORE: Using Indeed to Find a Job]
In addition to LinkedIn, job postings are available through both Twitter and Facebook. In Twitter, follow your target employers' Twitter accounts for news and look for a Twitter account for jobs, too. Many employers also have Facebook pages for both marketing and, often, also for recruiting.
Job boards are still very popular, but, as employers have increased their recruiting on their own websites and as the aggregators have made those jobs more visible, the general job boards are perhaps not as effective as they once were. Look for niche boards like Dice.com (for IT) and Idealist.org (for nonprofits).
Be careful to avoid the imitation/scam job boards that exist to collect your personal information but offer you no benefit. [Related: Guide to Avoiding Online Job Scams]
Recruiters are the traffic cops in the process of hiring people. They can help or hurt you. The important thing to remember is that they don't work for you. They work for the employer. [Related: Working with Recruiters]
Online classified ads, particularly on sites like Craigslist.org, can be very effective for job search because they are very low cost to use, and free in many locations. That low cost attracts small employers who can't easily post jobs on their own websites. But, do be cautious! Because the price of posting is very low or nonexistent, scams are posted. [Related: Using Craigslist to Find a Job]
Associations and school alumni groups are very effective for networking, and often their websites have job postings for members. If you have worked for an employer in the past, look for an "alumni group" for that employer.
You'll find many ways to connect with other alumni -- both school and corporate -- in LinkedIn Groups. [Related: How to Engage More Recruiters and Employers with LinkedIn Groups.]
Google has many hidden talents plus excellent tools for finding job postings as well as helping you with your job search in many other ways.
[More: Guide to Company Research, and how to be found online >> Guide to Personal SEO (Search Engine Optimization).]
This is a list of the top sources of job postings online, roughly in order of the number of job postings available. Do remember the job postings may not be your quickest way to a new job.
If you want to work at the local mall or in the local McDonald's restaurant, go to that business and ask for an employment application to complete. Dress nicely, be polite, and complete the form neatly and legibly, and you'll probably end up with at least an interview the next time there is a job opening.
When you are looking at job postings, be sure to keep in mind that many scams are published on all job posting sources. So, you need to be relatively cautious and skeptical about applying for jobs you find online. Read 9 Characteristics of a Job Scam for more information.
If you currently have a job, be sure to keep a low profile for your job search so you don't get fired (YES, they can fire you for job hunting in the USA!). Check Job-Hunt's Guide to Stealth Job Search.
Remember - no matter what Website you are visiting, even one listed in Job-Hunt, be sure to protect your privacy, watch out for scams, and avoid the Dirty Dozen Online Job Search Mistakes as well as the Dirty Dozen Dangerous Assumptions!
Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps and a recent Visiting Scholar at the MIT Sloan School of Management, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Job-Hunt.org. Follow Susan on Twitter at @jobhuntorg and on Facebook, LinkedIn, and Google+.