Knowledge about the prospective employer — company, school, nonprofit, LLC, government, or something else — is the foundation of a smart job search. Knowing, and demonstrating that knowledge, will impress the company and will help you avoid the bad ones.
Note: We’ll call all employers “companies” here, but the research tips and resources we will share with you can also usually apply to nonprofits and even to some government employers, too.
Solid research is a necessity for a successful job search in today’s highly competitive job market.
Research Offers the Best Results
A good foundation of research into potential employers can actually shorten your job search.
Without a good understanding of the employer, the employer’s organization, and the employer’s position in the marketplace, you can be wasting your valuable time pursuing the wrong employers.
Without research you won’t understand the employer and will have no insight into how and where to get their attention, so you will be ineffectively applying for jobs, too, another waste of your time.
Debra Wheatman, Company Research Contributor
With many years of experience in Human Resources and recruiting, Debra Wheatman founded Careers Done Write in 2005 to provide professional career coaching and resume writing services, and she began contributing articles for this column of Job-Hunt in 2011.
Parmelee Eastman, Company Research Contributor
See the articles listed in the right column, in five sections, to help you with your job search company research. If you are new to company research, start at the top and read them all. Or, pick the ones that seem the most relevant to you.