Monitor and Influence Your Online Presence
One of the most important reasons for job seekers to use social media is to make it easier for people to find you online. If you optimize the various social networks and opportunities to interact (including LinkedIn, Twitter, and blogs, for example), you have a great opportunity to influence how major search engines, such as Google, will index your name.
More on Social Media and Job Search:
- Social Media and Job Search Home
- How to Get Started with Social Media
- How to Engage Hiring Managers with Social Media
- Developing a Better "Hook" to Land a "Fish/Job"
- Every Generation Struggles with Social Media
- Repairing Your Online Reputation Using Social Media
- Social Media No-No's
- 4 Important Social Media Misunderstandings
- Facebook to Usurp LinkedIn for Job Search Networking
- Blogging for Job Search: 4 Platforms to Consider
- 10 Sources of Social Media News
- Google+ for Job Search
- Social Media Language Usage
- Infographic Resumes
- Top 6 Employer Magnets
- Activate and Manage Your Avatars
- Social Media Connecting Power
- The Invisible Web Is Not So Invisible
- Monitoring Your Online Presence
- Social Media Is Like Online Dating
- 5 Ways Social Media Keeps Skills Up to Date
- Social Recruiting
- LinkedIn vs. Facebook vs. Twitter vs. (Fill-in-the-Blank)
- Social Networked Out?
More About LinkedIn:
- LinkedIn for Job Search Home - many more articles
More About Twitter:
- Twitter Toolbox
- Twitter as a Job Board
- Using Twitter Lists
- Top 10 Twitter Job Search Lists
- 101 Best Twitter Career & Job Search Resources
- 8 Twitter SEO Tips for Job Seekers
- Top 50 Employers Recruiting on Twitter
- Top 50 College & University Career Center Twitter Accounts
More About Facebook:
- Facebook & Your Job Search
- 5-Step Facebook Makeover for Your Job Search
- New Facebook Profile Changes
- BranchOut, Professional Networking on Facebook
Social Media Experts:
You may be surprised to learn that there are actually two Internets – the visible one, accessible via any basic search engine, and a hidden Internet (more about that next month). Today, some suggestions to help monitor and influence results on the visible Web.
Google your own name to learn what others will find when trying to learn more about you. Set up a Google alert at http://www.google.com/alerts for your name to receive email alerts whenever Google indexes something about you or someone who shares your name. (More on Using Google Alerts.)
Track mentions on Twitter using TweetBeep.com. Similar to Google alerts, it will send you e-mail updates when it comes across your name.
SocialMention.com calls itself the equivalent of Google alerts, but for social media. Use this service to try to track information across social media sites.
Sometimes, job seekers are surprised to learn that they have a dubious "doppelganger" (someone who shares their name). For example, I knew someone who shared a name with someone convicted of murder. Of course, it is also possible that you share a name with a famous ball player or other well-known personality. This is usually a lot easier to manage, as no one is likely to confuse you with that person.
Having a celebrity with your name does present challenges if you are trying to have top-level results for your name in Google. You don’t want people to have to scroll through pages and pages of information to find the real you!
For example, Willie Jackson is a technology consultant who provides marketing, branding, strategy, and web design services to individuals, small businesses and non-profit organizations. He is proud to note that his website (www.williejackson.com) is the first result when you Google his name, outranking Willie Jackson, the NFL player.
Willie attributes his successful online indexing to:
- Owning a domain name relevant to the phrase he's looking to rank for (in this case, his name) and
- Using a content publishing platform that has a demonstrated history of performing well in search engines.
Willie advises all professionals to own their domain name, even if they need to use a middle initial, for example, www.JohnMSmith.com. He suggests job seekers use http://flavors.me to create an attractive site that ties together all of their social networks in one, easily accessible online site. He notes, “Having an effective personal website no longer requires deep pockets or technical experience—one need only have the desire to find the right tool and the motivation to see the site created.”
Both monitoring and doing what you can to influence your results – otherwise known as your digital footprint, or how you look online, is an important part of any job seeker’s arsenal. Take advantage of the social web to create content and provide information that you want people to associate with you and you will have a strong imprint and will be a step ahead of the crowd.
© Copyright Miriam Salpeter, 2010. All rights reserved. Used with permission.
About this Expert
Miriam Salpeter is a Career Action Coach and Owner of Keppie Careers. With a master’s degree from Columbia University and over 12 years of experience, her mission is to encourage, enlighten and empower job seekers and entrepreneurs for success. She teaches best practices to land great career opportunities and offers clients clarity, confidence, and social media know-how. You may follow her @Keppie_Careers and join her Facebook community for frequent updates.
Return to Job-Hunt Home.