Guide to Online Reputation Management
The vast majority, more than 90%, of employers and recruiters are Googling (or Binging) job seekers before considering them for a job opportunity or, particularly, before inviting them in for a job interview.
What happens in Vegas stays in...
Google, Bing, Yahoo!, Facebook, etc.
When you apply for a job, employers are Googling you. Do you know what they are finding?
Recently a colleague shared a very scary story about one of her clients that many job seekers should know about because recent research has shown that this is very likely not an uncommon event.
My colleague prepared a very professional resume for her client which he used in several months of job hunting.
After absolutely NO response to resume submissions in 4 months, they finally decided to Google him to see if something there might be causing a problem. BINGO!
This job seeker had a serious reputation management problem! Someone with the same name was involved in a U.S. Supreme Court obscenity case! He was not the person named in the obscenity case, but it didn’t matter. Someone who didn’t know him, like a recruiter receiving his resume, wouldn’t know the difference.
Do YOU know what an employer finds when they Google you?
How to Manage Your Online Reputation
1. Learn and regularly practice the techniques I call "Defensive Googling."
2. Determine and claim or create a "clean" version of your name.
3. Build a solid LinkedIn Profile, and add professional presence in other appropriate social media venues. ALL using your "clean" name.
Paying attention to your online reputation is NOT optional!
© Copyright, 1998 - 2013, Susan P. Joyce. All rights reserved.
About the author...
Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Job-Hunt.org. Follow Susan on Twitter at @jobhuntorg and on Google+.