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Eye Candy Adds ❃ Interest ❃ to Your LinkedIn Profile

By Susan P. Joyce

Avoid the Wall of Words - Gain Attention with LinkedIn Profile Eye CandyYou've probably seen people with fancy symbols in their Professional Headlines and wondered how they did it.

Those Headlines really stand out in the list of LinkedIn search results. You can't add images to the text in your LinkedIn Profile, so what's the secret?

The secret is to add "eye candy" to your Profile, like these ☛ ✅ ◆ 📧 ⚫ 🚩 ► ✿ 📌 ☚ (more in the table below). The ones near the bottom of the columns may be interpreted in colors, rather than black and white. Use those very judiciously on LinkedIn!

Used carefully (not excessively!), these symbols draw readers' attention to the specific elements in your Profile you want to highlight or make easily found. Note that on mobile devices, Macs, and tablets, these symbols may appear differently, as indicated below.


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Creating Interest with Symbols50 LinkedIn Eye Candy Options


To add any of these characters to your LinkedIn Profile, follow the directions below this table.

Character

Black Square

Small Black Square

White Square

Small White Square

Double Square

Shaded Square

Inverse Bullet

Black Diamond

White Diamond

Double Diamond

Split Diamond

Black Triangle

Reverse Triangle

Right Arrow

Solid Arrow Point

Shaded Arrow Point

White Flag

Black Flag

Black and White Star

Asterisk

Pinwheel Asterisk

Floweret

Cloverleaf

Unchecked Box

Star

Hand Pointing Right

Hand Pointing Left

Black Circle

Small Black Circle

White Circle

Bullseye

Double Circle


Images Below May Be Colored or Look Different on Different Devices

Double Arrow

Light Check Mark

Heavy Check Mark

White Check Mark

Checkbox

Triangular Flag

🚩

Thumbtack

📌

Round Pushpin

📍

Key

🔑

Heart

White Flower

💮

Gear

Briefcase

💼

Calendar

📅

File Folder

📁

Light Bulb

💡

Telephone

Cellphone

📱

Envelope

E-Mail

📧

To copy a symbol from the table above, simply:

  • Run your mouse over the symbol you want until it is highlighted.
  • Click Control - C in your PC or Command - C in your Mac to copy the character you have selected into your computer's memory.
  • Open your LinkedIn Profile, and click on "Edit" in the section where you want to add the character.
  • Place your mouse where you want to add the character to your Profile.
  • Click Control - V (PC) or Command - V (Mac) and the character will be inserted into your Profile where you have the mouse placed.

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Some Good Example Profiles

The following LinkedIn Profiles contain effective -- but judicious -- use of these symbols to enhance the Profile without being distracting or unprofessional:

Use Eye Candy to Break Up the "Wall of Words"

A major issue for most LinkedIn members is providing too much information in dense blocks of text -- often called the "wall of words" problem. We see this often in the LinkedIn Summary and in descriptions of jobs in the Experience section. Too many words in large paragraphs melt together and become uninteresting, and, while bulleted lists would help, LinkedIn doesn't make it easy to add them.

Your greatest accomplishments are hidden in that wall unless you find a way to draw reader attention to them. Carefully adding the symbols above to your Profile can improve the overall impression your Profile makes and attract attention to items you want to highlight (see the examples below).

Enhancing Your LinkedIn Summary, Experience, and Headline

This eye candy can be added to any part of your LinkedIn Profile, from your Professional Headline to the Summary and descriptions of your current and former jobs. See the examples below.

Bulleted lists are an excellent tool for breaking up the wall. Currently,, the best way to create them is to add your own. The tables below offer you 50 different options.

Make your LinkedIn Profile more distinctive by choosing and using a few of these symbols to add interest and direct attention to your biggest accomplishments.

Note that the symbols for the telephone, cellphone, snail mail, and email are also included to draw attention to any contact information you choose to add. [Read To Be Hired, Be Reachable for why and how to safely include contact information in your Profile.]


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How to Change Your Summary and Experience

Let's look at how to successfully make that impenetrable wall of words easier to comprehend and more effective for your Summary and the descriptions of your accomplishments in your jobs.

Creating Interest with SymbolsThe Wall of Words


My specialties include understanding how to effectively build and maintain relationships via networking and marketing; navigating the federal and local healthcare regulations to ensure compliance; supervising inpatient clinical pharmacy, ambulatory services, and specialty pharmacy services; product development, marketing, and strategic branding for healthcare operations.

Creating Interest with SymbolsBasic LinkedIn Text List


My specialties include:
- Understanding how to effectively build and maintain relationships via networking and marketing
- Supervising inpatient clinical pharmacy, ambulatory services, and specialty pharmacy services
- Navigating and coaching healthcare professionals through career transitions 
- Product development, marketing, and strategic branding for healthcare operations

Creating Interest with SymbolsEye Candy Added


The addition of a simple bullet symbol to replace the hyphen at the start of each line in the basic text makes the list stand out and gain more attention.

My specialties include:
 📌 Understanding how to effectively build and maintain relationships via networking and marketing
 📌 Supervising inpatient clinical pharmacy, ambulatory services, and specialty pharmacy services
 📌 Navigating and coaching healthcare professionals through career transitions 
 📌 Product development, marketing, and strategic branding for healthcare operations

These symbols draw reader attention to this bulleted list much more effectively than the simple keyboard character used before.

The bullets for the list above were chosen from the different symbols available in the table above.

How to Change Your Professional Headline

Your name and Professional Headline will stand out in search results with special symbols included appropriately in the Headline. LinkedIn's terms ban them from the Name fields.

Creating Interest with SymbolsBasic LinkedIn

Account Executive - Clinical Applications Specialist, Cell and Gene Therapy, Biotechnology and Pharmaceuticals

Creating Interest with SymbolsEye Candy Added

Account Executive ➤ Clinical Applications Specialist ➤ Cell and Gene Therapy ➤ Biotechnology and Pharmaceuticals

The symbols make the content stand out in the second version even though the words are exactly the same. This symbol was chosen from the options in the table above.

More Sources of Symbols:

The Bottom Line

Be cautious about over-using symbol, but don't limit their use to your Summary. These characters can also add distinction to your Headline, descriptions of your jobs in Experience, and other text sections of your Profile. Don't overdo their use, though. Too many characters added to your Profile can make it look unprofessional.


About the author...

Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps and a recent Visiting Scholar at the MIT Sloan School of Management, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Job-Hunt.org. Follow Susan on Twitter at @jobhuntorg and on Facebook, LinkedIn, and Google+.


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