By Susan P. Joyce
Google is clearly the dominant search engine in use today and one of the most important tools for you to use in your job search. While no search engine, not even Google, covers 100% of the content of the Web, Google is very powerful and flexible, even providing tools to help you keep track of what's happening online.
Google continues to add new tools and services as well as increasing the number of websites included in their database ("index") of Web content for all of us to use. Here are some ways that you can leverage Google's contents and tools.
We cannot cover all of the tools Google offers, but we'll cover the ones we think are the most useful to job seekers:
In addition to finding job postings, understanding how Google (and search) works can make it easier for employers to find you. Read Job-Hunt's Guide to Personal SEO (Search Engine Optimization) for details on how to be find-able.
In the era of Google and social networks, knowing what recruiters will find about you in a search is important. And, so is knowing how to fix problems you may find (your problems or those of someone else with the same name). Read Job-Hunt's Guide to Online Reputation Management for more tips.
Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps and a Visiting Scholar at the MIT Sloan School of Management since 2012, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Job-Hunt.org. Follow Susan on Twitter at @jobhuntorg and on Facebook, LinkedIn, and Google+.