By Ed Han
Facebook is the undisputed 800 pound gorilla in social media. With over 1.5 billion users as of the end of 2015, it is so ubiquitous that several television commercials, including one long-running campaign, feature it prominently.
Of the four sites typically considered the major social media sites, Twitter, Instagram and LinkedIn are vying for second place behind the giant. It is only natural that each are taking cues from Facebook as they seek to continue growing the expansion of their user bases.
A LinkedIn public profile -- the profile visible to anyone -- can tell a viewer your experience, list your skills, and announce your professional effectiveness through Recommendations. Updates provide additional essential elements in your online visibility.
The one thing your Profile cannot do is show how often you are actually on LinkedIn.
That's crucial information for recruiters in a hurry.
If a recruiter wants to contact a LinkedIn user about a position, he or she has no idea whether or not the candidate's going to see the message, to say nothing of when.
For a recruiter, there are often many possible candidates for a client requirement on which they are working and the responsive prospects are the ones more likely to be considered.
Updates simply remind people of your presence and your field (expertise and interests). Check out the updates from others to "Like" or "Share" them with your network.
When you share someone else's updates, LinkedIn sends them a message about your actions, which helps you to expand your network.
Another benefit of the status update is that it's an easy, non-pushy way to stay top of mind for those in your network who are inclined to render assistance in the form of introductions.
Obviously, the things one posts on Facebook, Twitter, and Instagram are typically not ideal for sharing on LinkedIn. This goes back to the core purpose of LinkedIn, why founder Reid Hoffman created it: professional networking.
Therefore, status updates should be focused on career-enriching steps:
These updates reinforce your image as a professional. See the examples below.
Facebook offers a critical lesson for the savvy job seeker looking to maximize the effectiveness of his or her LinkedIn profile: the status update.
The LinkedIn status update is 140 characters in which you can share with your network and let them know what you're doing. Given the same character limitation, you can integrate a Twitter account into LinkedIn, and indeed, update both simultaneously.
A word of caution: If you choose to do the simultaneous LinkedIn and Twitter updates, please proceed judiciously. Most people on LinkedIn are not looking for many updates from a single person on the site. While it's perfectly normal to update a dozen (or several dozen!) times on Twitter, that is not the norm on LinkedIn.
Updates typically stay "live" for 14 days before they disappear from view.
Share your thoughts and interesting things you find several ways:
Simply click on the "Share an update" link and type in your update, including a URL, if appropriate.
As new updates are made by others in your network -- particularly those you "follow" -- LinkedIn provides notification here, too.
The same thing happens for others when you post an update.
Updates are also created when you like or make a comment on someone else's discussion.
When you find good information in someone else's Update, "Like" or "Share" it with your network. LinkedIn will notify them of your action, which can be the start of a discussion or at least put you on someone's radar for possible future connections. This can be a good way to become visible to an employer you are trying to reach.
You can find your updates by clicking on the "Profile" link in the LinkedIn navigation bar at the top of most LinkedIn pages (when you are logged in).
If you're in a job search, what should one say in a status update on LinkedIn?
Consider the logistics professional who shares a new article discussing another way of viewing costs associated with Daylight Savings Time and minimizing disruptions in truck deliveries or train schedules.
I found this article about the change in DST and a hidden impact on costs and scheduling eye-opening [link].
Imagine an aspiring project manager pursuing the PMP certification. Perhaps he or she has two peers who also plan to sit for the exam in 3 months. A status update our project manager could share is:
Looking forward to catching up with John and Mary tonight to prepare for the PMP in 3 months. The discussion is always informative!
Maybe another professional is attending a networking event later in the day. The update could be:
Should be a good time tonight at my local Toastmasters chapter, I think I've turned the corner on projecting my voice powerfully.
Updates about training you may be receiving, furthering your education, or other proactive steps to help enrich your professional value, are all valuable and tell people viewing your profile something important about you. Each of the examples communicate that you are engaged in professional development or self-improvement, in addition to letting people know that you are on LinkedIn.
Yet LinkedIn is fundamentally different from most other forms of social media.
LinkedIn is professionally-oriented.
This means that many of the things one might do on Twitter, Instagram or Facebook are not suitable for LinkedIn.
Yet each of these sites has adopted new capabilities originally introduced on Facebook. Instagram is on the cusp of introducing advertising, Twitter's targeted ads, and on LinkedIn the skill endorsement.
However, these Facebook activities are not appropriate on LinkedIn:
While LinkedIn is definitely social media, the focus is not on sharing everything you are doing and thinking, particularly when the subject is not relevant to your professional image.
The LinkedIn status update is a powerful tool, and the savvy job seeker can use it to great effect. It can help communicate your ongoing professional endeavors and interests, skills development, and further networking by sharing content with your network, all while telling people that you actually do spend time on the site. And it helps keep your name and headline in front of the people in your network.
Ed Han is a recruiter and wordsmith and social media fanatic. As a veteran of several industries, including publishing, financial services and fashion, Ed helps facilitate a job search group in Princeton NJ and has served as the online community manager for the regional HR networking group Whine & Dine. Connect with Ed on Twitter @ed_han, and circle him on GooglePlus where you will often find that Ed has posted a "LinkedIn tip of the day."