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3 Reasons Your LinkedIn Profile Is Failing You

By Laura Smith-Proulx

Is your job search dragging on with no end in sight? If so, do any of these problems sound familiar?

  • When you reach out to others on LinkedIn, they don’t respond.
  • You’ve been told to use LinkedIn and you’ve dutifully filled in Profile information, but you’re not sure if it represents you adequately.
  • Your phone stays silent while others grab the jobs that should go to you.

If so, there could be simple reasons why you’re experiencing a slow job search. Take a look at these LinkedIn issues (common to frustrated candidates), along with quick fixes to get better results:

1. You put in the minimum effort when writing your LinkedIn Profile.

And boy, does it show. If your Profile only contains job titles and a mere mention of your degree, you’re shortchanging yourself based on the amount of attention you could be receiving.

If you’re not sure where to start, give each of your jobs a description of duties, skills, and achievements. (This alone will bring more traffic to your Profile, based on the keyword density of the data you add).

Then, venture into the Summary section and write a short recap of your strengths and career trajectory. If you’re feeling particularly brave, add several sentences on what motivates you professionally and what others appreciate about your capabilities.

In addition, you’ll want to use a LinkedIn photo that represents your professional persona, with the same smile (and attire) you’d wear to an interview.

Get even more serious and use rich media in your Profile by adding video, documents, or links to your Summary or individual jobs. You’ll gain more visual interest with a thumbnail image that’s likely to be clicked on.

Voila! Your Profile will now draw more attention, fresh Connection requests, and perhaps even more inquiries from prospective employers.


2. You applied a “set it and forget it” philosophy.

Just because you wrote it doesn’t mean others will come! After following the suggestions in point #1, you’ll still need to tweak your LinkedIn Profile for the occasional boost in readership and engagement.

For example, you can add more of your core skills (either in the Skills & Expertise section or the Summary), changing up the list from time to time. You might try injecting the Interests section with a note on what engages you professionally.

To top it off, switching up your LinkedIn Headline can garner some serious visibility – even if you don’t make the changes obvious. Try putting in a core skill (Manufacturing IT, Sales Training, Marketing Collateral, etc.) or a note on your education (MBA, INSEAD Training, Six Sigma, etc.) and see what happens.

3. You’ve never proactively used LinkedIn while job searching.

Remember -- a successful social media strategy requires you to engage on a regular basis with others. Even if you’re not feeling particularly “social,” failing to reach out to others on LinkedIn can be a grave mistake.

Researching company contacts, job openings, or networking leads is one of the main benefits of LinkedIn. You can contact a hiring manager with a short message of interest, review the background of others in your field, or maintain connections with thought leaders in your industry – all steps you should be taking if you’re serious about finding a great opportunity.

Take a minute after applying to a hot job for hunting down the hiring manager or HR recruiter on LinkedIn, then shoot over a summary version of your qualifications and ask for their consideration.

Scan the Profiles of other candidates in your field to see how your credentials stack up against the competition. Most importantly, aim to initiate real conversations by contacting former colleagues, industry leaders, and potential new connections on a regular basis.

Bottom Line

Actively pursuing your dream job requires more than just sitting and waiting to be discovered! Take the time to adjust and refine your LinkedIn strategy, while reaching out to others – and you could be celebrating a new job offer in short order.

About the author...

Job-Hunt's LinkedIn for Job Search Expert Laura Smith-Proulx, Executive Director of An Expert Resume, is an award-winning executive resume writer, national columnist, author, LinkedIn and SEO enthusiast, and past recruiter. Laura is author of How to Get Hired Faster: 60+ Proven Tips and Strategies to Access the Hidden Job Market. Connect with Laura on Twitter at @ResumeExpert, on LinkedIn at


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