By Ed Han
The successful job seeker does not turn down a competitive advantage. That’s why you’re here at Job-Hunt.org in the first place, isn’t it?
I mean, there is a reason you have a target list of employers into which you are seeking to network, have a sparkling elevator speech, have not only a resume but also a marketing plan, and the rest: because you want the edge.
Yet a surprising number of job seekers forgo an incredibly powerful advantage on LinkedIn all the time: the profile picture.
In just about every job, there are those colleagues you may not know well but with whom you had water cooler/break room conversations.
You know their first names, but odds are you never did learn their full names, and possibly not even their department or job function.
If you’re here at Job-Hunt.org, everywhere you turn, you are being told that networking is how most jobs are filled so you should be doing it.
This inevitably leads you to LinkedIn, so you begin using it.
And lo and behold: while searching a former employer, there’s Bob or Sue, with whom you used to have those water cooler conversations. So you look at their profiles: yup, right employer at the right times. Great, let’s see how he or she is now!
But how are they going to know it’s you? I mean, you could certainly customize your LinkedIn invitation to connect -- but that isn’t always reliably possible if you’re accessing the site through a mobile app, and that assumes that people can see and are reading those messages.
There is, however, an option a whole lot less ambiguous than text -- which they will only be able to see when they choose to read the invitation if they don’t simply accept/decline anyway.
On LinkedIn, your name is always accompanied by your profile picture (and your headline, but that’s a subject for another day). So they should recognize you.
If you have a profile picture that is…
The truth is that people don’t connect with data: we connect with people.
After all, no one says, “I never forget a data point.” But many say “I never forget a face.”
We may not recall the name, but that flash of recognition rarely fails us. Recognizing faces has been so important over the course of human history that the fusiform gyrus of the brain formed expressly to do it.
Think about that. With all the dedicated sections your brain already has -- seeing, hearing, and the like -- the ability to see someone and know who they are has that same kind of importance.
In addition to being able to perceive your surroundings, it is equally important to know if the people around you are known quantities or not.
This underscores the importance of relationships in the human experience. After all, you can’t form shared memories with someone if you don’t recognize one another. The ability to recognize someone is a prerequisite to establishing a relationship.
A LinkedIn profile picture allows people to put that development to good use.
As one of the world’s most popular sites, LinkedIn -- like other major sites -- has given rise to its own cottage industry. There are LinkedIn consultants, trainers, and bloggers aplenty. A veritable cornucopia of results awaits your next Google search.
Unsurprisingly, one of the best sources of LinkedIn information is LinkedIn itself. Last year they publicized a statistic:
LinkedIn profiles with profile pictures are eleven times more likely to have a profile view as those lacking a profile picture.
Here’s your competitive advantage.
Ed Han is a recruiter and wordsmith and social media fanatic. As a veteran of several industries, including publishing, financial services and fashion, Ed helps facilitate a job search group in Princeton NJ and has served as the online community manager for the regional HR networking group Whine & Dine. Connect with Ed on Twitter @ed_han, and circle him on GooglePlus where you will often find that Ed has posted a "LinkedIn tip of the day."