By Meg Guiseppi
What have you done for your personal brand lately? When was the last time you took stock of your accomplishments and contributions that strengthened and reinforced your brand reputation?
Times being what they are, you never know when you'll need to track down and dust off your resume and other career marketing documents, and update them.
Be prepared for those unexpected golden opportunities that sometimes drop into our laps.
Optimally, it's best to record your achievements as they happen, while the compelling details are still fresh in your mind and easy to flesh out.
But, if you're like most people, that doesn't happen. Time gets away from you, suddenly someone you need to impress wants information about you, and you have to scramble to put something together. That's an awful lot of last minute pressure.
I'm as guilty as the next person in this regard. 2008 was a bountiful year for me, in many ways, but I neglected to fully take inventory and update all my personal marketing communications along the way. I made up for it with an end of the year blog post chronicling my journey, What Did You Do For Your CEO Personal Brand Last Year?
Take a tip from me and start compiling your list right away. Think about the things you did that positively impacted your company or organization and added to your value in the marketplace – saving money, increasing profits and market share, improving processes and/or productivity, expanding service offerings, improving communications, turning around failing processes/operations, etc.
Extend the value of your resume and other documents with multi-media enhancements, and make your brand promise easily accessible, with one click.
The key to nailing an interview is making your promise of value crystal clear, driving home that you're the one to solve their problems, and providing supporting evidence.
Keeping up with your brand inventory and refreshing your brand message will be a vivid reminder of all the valuable contributions you've made in the past, reinforcing your unique promise of value to your future employer. This exercise will pump you up like you won't believe, and we all need that in these difficult times.
Meg Guiseppi, Job-Hunt's Personal Branding Expert and 20+ year careers industry veteran, has earned 10 certifications, including Reach Certified Personal Branding Strategist, Reach Social Branding Analyst – LinkedIn Profile Strategist, and Certified Executive Resume Master. Meg is the author of "23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land." Connect with Meg at ExecutiveCareerBrand.com for c-suite personal branding and executive job search help and on Twitter (@MegGuiseppi). And, you may also download Meg's free ebook - Job-Hunt Guide to Smart Personal Branding with LinkedIn.
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