By Meg Guiseppi
You think you have everything together for your job search:
But that's not enough.
Do you have a strategic plan in place to build a strong online footprint, so that recruiters and hiring authorities will find you online when they source and assess talent through Google, LinkedIn and other search engines?
Research shows that most of these people decide whether or not to even consider your candidacy based upon the number and quality of search results they find (or don't find) associated with "your name".
What are you doing to ensure you have a far-reaching on-brand, online presence that will attract your target employers?
The 6 P's, created by William Arruda and Kirsten Dixson of Reach Personal Branding, form the framework for a well-rounded online brand communications strategy. I've included a few suggestions on leveraging each of them:
Publish content online providing evidence of your subject matter expertise and thought leadership through:
Let people know you're staying current with the works of industry thought leaders and subject matter experts by posting book reviews at Amazon, Barnes and Noble, and other online booksellers.
Express your opinions on relevant topics and add value through:
Send out press releases to print and digital media to tell the world when you've accomplished something noteworthy. Very few people take advantage of these (mostly free) services, so those who do, have a competitive advantage. Here are a few ideas for press releases:
Here are a few sites to post press releases online:
Extend your online footprint by creating profiles at sites such as LinkedIn and relevant professional associations.
Draw your target employers to you like a magnet by creating a broad online brand communications plan that clearly and consistently expresses your unique promise of value.
Meg Guiseppi, Job-Hunt's Personal Branding Expert and 20+ year careers industry veteran, has earned 10 certifications, including Reach Certified Personal Branding Strategist, Reach Social Branding Analyst – LinkedIn Profile Strategist, and Certified Executive Resume Master. Meg is the author of "23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land." Connect with Meg at ExecutiveCareerBrand.com for c-suite personal branding and executive job search help and on Google+ and Twitter (@MegGuiseppi).