By Meg Guiseppi
Do you realize that when job-hunting you're in a sales and marketing campaign for your company of one – BRAND YOU INC.? Your mission is to pitch your value proposition to prospective employers and get them to choose you over your competition.
But how can you know what messaging (through your resume, LinkedIn profile and other career marketing communications) you'll need to create to resonate with employers if you don't know exactly which employers you're targeting?
Step 1 in your job search is getting clear about what kind of job you want and targeting the companies and organizations that will provide that opportunity.
Step 2 – research and identify 15-20 companies/organizations that will fulfill your needs, along with key decision makers within each one, which you'll work on connecting with.
Step 3 – set up an account at Google Alerts with Alerts for the following:
[For step-by-step instructions on setting up Google Alerts, read Job-Hunt's Using Google Alerts article.]
Almost as it happens, you'll receive an email with links to the highest-ranked latest news and information published on the Web relevant to your chosen Alerts.
Although some of the Alerts you receive will not be helpful, many will. Some of them will lead you to information and resources you never would have found otherwise.
And Google Alerts will lead you to places where you can position your value proposition – or personal brand – and generate interest in you and evangelism for your brand.
Google Alerts is an essential resource to add to your personal brand toolkit. They keep you apprised of what people are saying about you online, what others in your company and industry are up to, and the latest trends within your niche and areas of interest.
Through the information Google Alerts provides, you'll connect with new information, thereby expanding your knowledge base, and penetrate new communities of forward-thinking subject matter experts to extend your network.
Meg Guiseppi, Job-Hunt's Personal Branding Expert and 20+ year careers industry veteran, has earned 10 certifications, including Reach Certified Personal Branding Strategist, Reach Social Branding Analyst – LinkedIn Profile Strategist, and Certified Executive Resume Master.Meg is the author of "23 Ways You Sabotage Your Executive Job Search and How Your Brand Will Help You Land." Connect with Meg at ExecutiveCareerBrand.com for c-suite personal branding and executive job search help and on Google+ and Twitter (@MegGuiseppi).