By Marci Reynolds
I recently read an excellent post on the Conversation Agent Blog called "What PR professionals can learn from dating websites." And, I was just chatting with a girlfriend and my sister about their recent, online dating adventures.
This reminded me of my single days (I'm now happily married) when I tried internet dating, and it was "all about the profile." What you did or did not include in your profile could impact your success in meeting "Mr. or Ms. Right." The goal was to find other singles you were compatible with, and initially, all you had to go on was their online presence.
If a potential suitor messaged me and his profile was incomplete, had the same verbiage as everyone else's, and/or had no photo, he likely would not get a reply from me. Profiles that were creative, unique and engaging, and matched my "Mr Right" ideals (e.g., age, geography), would get consideration.
And, when I searched for potential Mr. Rights in dating databases, I used criteria and keywords. Profiles that best matched my criteria, showed up in results, others did not. When I skimmed the results, certain profiles caught my eye based on words and pictures, while others did not.
This may sound kind of cold, but this is the reality of online dating. You are making important, sometimes very quick decisions, based on what you find posted on a website because that is all the information you have available.
Does this sound familiar? It should, because the same concepts apply to your online profiles, your job search, and your ability to attract and engage recruiters and hiring managers.
By considering these ten LinkedIn presence best practices, you will be more successful in attracting readers to your online profiles, whether they're on LinkedIn or on Match.com. The more profile readers you have, the more likely you are to get results, whether that's an interview or a first date.
For more about LinkedIn and keywords, read:
Marci Reynolds has her MBA from Bentley University with a concentration in managing operations & technology and her BS, Business & Marketing from Northeastern University. She also holds Six Sigma Greenbelt and HubSpot Inbound Marketing certifications.