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Top LinkedIn Tips of the Week

By Susan P. Joyce

LinkedIn for Job Search: Tips of the Week

On this page, you'll find tips published weekly about how to use LinkedIn effectively and smartly for your career and your job search. If you have questions about some aspect of using LinkedIn that are not answered in Job-Hunt's LinkedIn Job Search Guide, please send your question to

December 18, 2017: 4 Steps to Leverage LinkedIn Skills & Endorsements for a More Powerful Profile

4 Steps to Leverage LinkedIn Skills & Endorsements for a More Powerful ProfileAlthough, in the past, few people took Skills & Endorsements very seriously, that attitude is changing, and for good reason. They have become critically important. According to LinkedIn, "Skills are among the most common queries performed by recruiters and hiring managers," so Skills make you more visible to the people who are filling jobs. Here's how to manage them for greater professional credibility and visibility.


More Top LinkedIn Tips of the Week

3 Benefits of LinkedIn Status Updates

3 Benefits of LinkedIn Status UpdatesLinkedIn Updates, when used correctly, can become a fantastic brand building-block for both your short- and long-term career management and job search. As free, simple advertising for your personal brand, Updates can quickly become hallmarks of your professional activity and career direction, and can be easily found by any LinkedIn user. This article explains how to leverage LinkedIn Updates.

3 Reasons Your LinkedIn Profile Is Failing You

3 Reasons Your LinkedIn Profile Is Failing YouYou’ve been told to use LinkedIn, and you’ve dutifully filled in Profile information, but you’re not sure if it represents you adequately. Your phone and email stay silent while others grab the jobs that should go to you. If these do feel familiar, there could be simple reasons why you’re experiencing a slow job search. Take a look at these LinkedIn issues (common to frustrated candidates), along with quick fixes to get better results.

Increase Your Visibility to Recruiters Using LinkedIn "Shared Career Interests"

Increase Your Visibility to Recruiters Using LinkedIn Shared Career InterestsLinkedin offers "Shared Career Interests" (formerly "Open Candidate") to LinkedIn members to indicate their interest in potentially finding a new job. Apparently 90% of eligible LinkedIn members have decided to join. For participants, this provides members with an opportunity for greater visibility with employers. However, it does potentially offer some risks, but the risks may be offset by the benefit of the added visibility. While LinkedIn tries to keep employers from finding, it does not guarantee privacy.

10 Ways LinkedIn Is Like Online Dating

10 Ways LinkedIn Is Like Online DatingIn online dating, what you do or do not include in your profile impacts your success in meeting "Mr. or Ms. Right." Important, often very quick decisions, are made based on what is posted on a website because that is all the information available. Does this sound familiar? It should, because the same concepts apply to your online profiles, your job search, and your ability to attract and engage recruiters and hiring managers.

Keep Your Personal Brand Top-of-Mind with LinkedIn Updates

Keep Your Personal Brand Top-of-Mind with LinkedIn UpdatesOne of the many benefits of using LinkedIn for job search is the ability to stay top-of-mind with your network. Posting relevant updates on Linkedin will be seen in "Your Articles & Activity" feed, which is visible near the top of your LinkedIn Profile, is an excellent way to make your personal brand visible on LinkedIn. Get into a routine of posting updates once a week, or at least a few times a month.

Improve Your Ranking in LinkedIn Searches: 10 Steps to Successful LinkedIn SEO

10 Steps to Successful LinkedIn SEOEven if you are happily employed or running your own successful business, being found inside LinkedIn is essential. People you are meeting with or possible clients/customers search to find you and people like you. And so, of course, do recruiters and potential employers. The best way to be found is to leverage your best keywords and the LinkedIn search algorithm in these 10 steps. The result of well-executed LinkedIn SEO is a higher position in searches inside of LinkedIn.

Grab Recruiter Attention with LinkedIn Projects

The Projects section is a powerful part of LinkedIn, impacting the site’s search algorithm. Projects do NOT have to represent formal initiatives from your work history. The Projects section can facilitate your findability as a candidate, especially when you add a substantial amount of keywords. Add Projects that show desirable skill sets, group and individual work efforts, new capabilities, or informal use of valuable skills that reinforce your brand message.

How to Leverage LinkedIn Smartly When Unemployed

Technology is changing the way employers recruit, and that technology is having a very big impact on job search. Currently, LinkedIn is at the center of the solution for both job seekers and recruiters. Don’t back-burner the task of polishing your LinkedIn Profile during a new job search. You’ll benefit from the time invested in building a brand-enhancing LinkedIn Profile that conveys your full career story, making you more interesting -- and find-able.

LinkedIn Basics for Successful Job Search (and Career)

LinkedIn is not a set-it-and-forget-it magic carpet ride to a new job. For an effective LinkedIn experience, you'll need to spend time developing your profile, building your Connections, and actively participating on LinkedIn at least 15 to 30 minutes a day, more if you are currently unemployed. Regardless of your job search or career goals, these 5 essential elements of an effective LinkedIn presence are necessary for your success on LinkedIn.

6 Great Ways to Optimize Your Keywords for a Powerful LinkedIn Profile

More than 85% of employers will "source" (find) people to hire using LinkedIn. There are now over 500 million people on the site, and this article will show you how to make sure that you show up in the searches relevant to your job search. LinkedIn offers many opportunities to include appropriate keywords for your job search and career. It is smart to take advantage of that opportunity, given LinkedIn's popularity among recruiters.

How to Be Found by Recruiters on LinkedIn

LinkedIn stands out as the tool of choice for many recruiters to connect with job seekers (or future job seekers). Knowing how recruiters use the tool may shed some light on how to leverage LinkedIn in your own job search efforts. LinkedIn provides the best avenue for recruiters to quickly learn enough about a person to see if they should be contacted for a particular job opening. Candidates need to leverage LinkedIn as much as possible to be included in these searches.

How to Identify Exactly the Right Keywords for Your LinkedIn Profile

When you are optimizing the keywords for your LinkedIn Profile, include the terms used most often by your target employers. If you don't have any specific target employers or if you simply want as much visibility in LinkedIn search results as possible, gain visibility in LinkedIn by using the keywords that employers use most often in their job descriptions. Those are the terms that a recruiter or sourcer are most likely to use when searching LinkedIn for qualified job candidates. Find those terms by using a free job discription analysis tool, as described in this article.

5 LinkedIn Basics for Successful Job Search (and Career)

LinkedIn is not a set-it-and-forget-it magic carpet ride to a new job. For an effective LinkedIn experience, you'll need to spend time developing your profile, building your Connections, and actively participating on LinkedIn at least 15 to 30 minutes a day, more if you are currently unemployed. Regardless of your job search or career goals, these 5 LinkedIn components are essential to your success on LinkedIn.

How to Be Found More Easily on LinkedIn

As a job seeker, you want to consistently show up in search results for candidates with your set of qualifications, ideally higher than other candidates. This is often called "LinkedIn SEO," or improving your LinkedIn search rank. And, you want to stand out from the other candidates and engage the interest of the recruiters so they click on your Profile. This article offers concrete strategies to be more visible on LinkedIn.

3 Ways to Effectively Grow Your LinkedIn Network

The size of your LinkedIn network has a dramatic impact on your visibility inside of LinkedIn. The more connections you have, the more often your Profile will appear in LinkedIn search results. So, having a small network of people you have met personally will ensure near invisibility. The smartest approach is to grow your network, carefully, and this article gives you concrete tips on how to do that.

Fast Formula for a Powerful LinkedIn Professional Headline

As the most highly indexed part of your Profile (next to your name), your Headline allows recruiters and employers to locate you, based on the search terms or keywords you specify. If you’ve filled in only part of your Headline or let LinkedIn populate it with your current job title and employer (which is the default value), you could be missing out on valuable traffic to your Profile. Don't let that happen! Here's how to fix it...

How to Leverage LinkedIn Status Updates for Your Job Search

LinkedIn Status Updates are becoming increasingly visible and important. A LinkedIn public profile -- the profile visible to anyone -- can tell a viewer your experience, list your skills, and announce your professional effectiveness through Recommendations. Updates provide additional essential elements in your online visibility that make it clear what you know and value, how well you can communicate, and that you are reachable.

4 LinkedIn Ice Breakers

Reaching out on LinkedIn to someone you don't know -- or someone you barely know -- can be very uncomfortable and, unfortunately, not very successful. In this post, find 4 ways to effective reach out to people on LinkedIn. Because LinkedIn members are bombarded by digital messages, you need to consider how to get your message noticed and answered. This article offers you 4 different sample messages to send depending on the "warmth" of your relationship with the person, including not knowing them at all.

4 Ways to Find Job Opportunities on LinkedIn

LinkedIn does offer job postings that are easily accessible and even show you who you are connected with for specific employers. But, those job postings are not the only way -- or even the best way -- to find jobs on LinkedIn. Discover the three additional ways that LinkedIn helps you find job opportunities.

Expand Opportunities by Optimizing Your LinkedIn Contact Information

In many discussions with recruiters, as well as my own searching for candidates on LinkedIn, I have noticed a barrier that many people have accidentally created for themselves inside LinkedIn. They have a great Profile, but they make absolutely no contact information visible. So, they do excellent marketing, but provide no way to close the sale -- or even to speak with the "customer." In this post, learn how to provide effective contact information without compromising your privacy.

Look Smarter and More Professional When Using LinkedIn's Messaging

Like it or not, you will be using LinkedIn's Messaging function/app. It's not perfect, but it is also not avoidable. However, you do need to understand how it works so you can make your best impression with it by using it well. In this post, learn how to do that.

About the author...

Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps and a recent Visiting Scholar at the MIT Sloan School of Management, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Follow Susan on Twitter at @jobhuntorg and on Facebook, LinkedIn, and Google+.


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