One set of keywords is critical to the success of your job search, but, like most of us, you probably aren't paying much attention to them. Time to change that!
These keywords should uniquely identify you in every search of every search engine, or, at a minimum, have you appear on the first page of search results when this set of keywords is used in a search.
This is the professional version of the screen names people have used for many years in online forums and chat rooms.
You could think of this as your "screen name" like actors have had in the past when we saw their names up on the movie screen. Unless being a movie or TV star is your career goal, we're talking computer screens (tablet and smart phone screens, too), not movie or TV screens.
This does NOT involve going through the process of changing your name legally. That name is unchanged. This involves changing the version of your name used in your work and your job search -- whenever you are visible as a professional. You may add or remove a middle initial or middle name, and other similar simple changes.
Read Finding the Best Version of Your Name for Your Job Search for more details.
Because, when you apply for a job or are under consideration for an opportunity, recruiters and employers will conduct an Internet search on the name used in the application or resume more than 80% of the time!
If that recruiter or hiring manager (or networking contact) can't find you online when they are looking for you, you have a serious problem - one that could cost you a job opportunity!
When they conduct that search, they need to find your professional presence quickly and easily, preferably on the first page of search results on a search for your name (because few people go to page two).
Five ways your professional screen name helps you:
Employers, recruiters, and networking contacts can help your job search - if they can find YOU.
Your "professional screen name" is the version of your name you use whenever and where ever you have a professional presence.
Your professional screen name is the version of your name that you use consistently for:
It is the name you always use to reach out to employers and your professional network. It establishes and supports your online professional persona.
Your name is how people find you online. Use one version consistently, like actors and actresses have done for decades. One version of your name used for all of your professional activities online and offline will enable employers, recruiters, and people in your network to find you.
For More Information About Names Online
More about Keywords:
Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps and a recent Visiting Scholar at the MIT Sloan School of Management, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Job-Hunt.org. Follow Susan on Twitter at @jobhuntorg and on Facebook, LinkedIn, and Google+.