By Susan P. Joyce
You have a list of target employers (right?), and you have found the employer's Website.
So, where are they hiding their jobs?
Many times the link to "Jobs" or "Careers" or even an invitation to "Join Us" are in the upper right corner of the employer's home page, or on the very bottom. But, sometimes, the location of the job listings is not obvious.
If recruiting from the general population is a goal or if the labor market for the industry is tight, the links for jobs are usually obvious, typically named "Careers" or "Jobs" or "Employment." Frequently, these links are at the very top of the page, or at the bottom in a list of "More Information" links.
No obvious links to jobs you can see anywhere? Don't give up yet!
Assuming that Apple is one of your target employers and you can't find jobs posted on the Apple site, type the following query into Google:
site:apple.com (jobs OR careers)
site:apple.com (~jobs OR ~careers)
Replace Apple's domain name (apple.com) in the searches above with the domain name of your target employer to find jobs at the employers you want.
For more on using Google to find jobs, including an explanation of the Google search queries above (like why and how to use a "site:" search), see Job-Hunt's 10 Tips to Googleize Your Job Search.
Also check out Finding Hidden Jobs on Dot-Jobs Websites for more ways to use Google to find jobs.
After all that, no jobs found? They may be too small, have too small or unsophicticated a website staff, or not need any employees at the time you checked. They may also have their jobs posted on another site - one of the big ones perhaps, an industry association site, or any one of thosands of other places.
As long as you are visitng employer websites, look around them. You should be able to find a lot of information that you can successfully leverage to stand out from other job seekers, and that's one of the keys to job search success today. You may also find information that removes the employer from your list of target employers.
For more details, read Job-Hunt's Leveraging Employer Websites article.
Check your local Craigslist site. If you still can't find any job postings, call them to ask where they post their job openings. It may open their eyes to the recruiting opportunities they are missing, and it will bring you to their attention, unless they are completely out to lunch.
Make sure that you have thoroughly searched their Website, before you call, or you will be the one who looks dumb.
Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps and a recent Visiting Scholar at the MIT Sloan School of Management, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Job-Hunt.org. Follow Susan on Twitter at @jobhuntorg and on Facebook, LinkedIn, and Google+.