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7 Ways Research a Potential Employer with Facebook

By Hannah Morgan

How to Use Facebook for Company ResearchSmart job seekers know to research a company.

You may have used the company’s website, Glassdoor, or even spoken to people you know who work for the company.

But have you checked out the company’s Facebook page?

You can learn a lot about a company by seeing what they post on Facebook.

Why Are Companies Visible on Facebook?

Facebook is the most popular social network in terms of number of users and time spent on the platform. Companies know this and use Facebook business and/or career pages to recruit for jobs for several reasons:

  • Facebook enables companies to communicate directly (and personally) with potential candidates.
  • It’s easy to share job postings on Facebook and this translates into greater visibility for the company.
  • Best of all, even people who aren’t actively searching for a new job may see friends sharing jobs or talking about their company in Facebook status updates.

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Why Conduct Research on Facebook

Researching potential employers helps you determine if it’s a business you would be proud to work for. It also helps you assess the workplace culture to see if you’ll fit in.

There are many factors you need to consider before taking a new job. It’s better to research the company to find out the good and the bad BEFORE you accept the job.

Facebook is just one more place you can look to gain insight and information about companies.

7 Ways to Research an Employer on Facebook

With over 2 billion members, Facebook is a gigantic collection of information and opinions which makes it an excellent source of information for your job search. Check out that employer before you apply or, definitely, before your interview, to see if it is worth your time.

1. Examine the Company Page and the Company's Career Pages

The Company Careers section navigation on FacebookSearch for the company name in the Facebook search bar, and also search for the company name plus “careers” to see if they have a separate page dedicated to careers and job postings.

Not all companies have a Facebook page and fewer still will have a Careers page on Facebook. But if a company does have a page, they are putting in the extra effort because they want to give potential employees a glimpse of what it is like to work there.

When viewing the company’s page on Facebook you can see many interesting bits of information:

  • Status updates shared by the company.
  • If any of your friends have liked the page.
  • Facebook pages the company has liked which will show who the company supports.

Note: Make sure you are viewing the official or verified company page. You’ll see a blue circle with a check next to the company name if the page and Facebook have verified it, as you see on this image. If you don't see that check, you are not viewing a page run by the company.

2. Research the Company Culture

One way to assess a company’s culture is by seeing what the company posts on their Facebook page. There are photos, videos, events and you may even see jobs posted.

Some companies feature stories about employees and the work they do.

Some show photos and videos of company events, employees on the job, and even projects the company supports in the community.

These multimedia posts are designed to provide you with a glimpse of what it’s like to work for a company, the types of people who work there and what initiatives the company supports.

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3. Check Out In-Person and Virtual Events

Hosting in-person events is another way companies get the word out about who they are and what they do. These events can be expensive to host, but are well worth the investment if they attract new business and potential employees.

Virtual events are less costly and still allow the company to interact with many people. Facebook Live, sharing live video and real-time chat on Facebook, is used as a recruiting tool. Here’s a look at the recent events Facebook Careers’ page has listed.

Company Events calendar on Facebook

4. View Company Jobs or Careers Published on Facebook

Some companies may opt to post open job opportunities on Facebook. Look for the jobs tab, or review the posts on the company’s home page announcing job opportunities.

The company may provide the option to apply directly through Facebook, or send you to their online job portal.

5. Look for Company Reviews

If the company or careers page have enabled a review tab, you will be able to see what customers or visitors have said about their experience with the company.

Also take note of how the company responds to negative reviews.

Inside Zappos, the career page for Zappos, has enabled reviews, and you can see what people have said about the company’s work culture or experience with the recruiting process.

Company Reviews on Facebook

6. See What May Be Available in the Community Section

Some companies allow the public to post on their page.

It’s an opportunity to highlight visitor pictures and posts, customer feedback and address questions.

There are two ways a post can end up in the page’s community section:

  1. When someone tags or mentions the company public ally in a Facebook status, the post will appear in the community section.
  2. When the company has allowed visitors to post to the page, that post will also appear in the community section.

How responsive is the company to these community posts? It may give you an idea of the company’s communication style or culture. Here’s an example of photos inside Zappos’ community.

Company community pages on Facebook

7. Notice the People Who Mentioned the Company

Another way to research a company is to see what people are saying about the company in their status updates.

When you search for a company, you can also see posts mentioning the company. You will see public posts and also posts from your friends that mention the company.

Consider these updates as a form of customer review or feedback. If any of your friends have mentioned the company, you may want to contact them directly to follow up on the comment made and to learn more about what they know about the company.

Updates mentioning the company on Facebook

Next Steps: Interact Directly with the Company

One of the top frustrations of many job seekers is lack of response to applications or emails. Facebook pages allow you to comment on a post and ask questions.

But before you do leave a comment, make sure your Facebook profile is in top shape for your job search!

Learn more about how to prepare your Facebook profile for job search by reading this: Optimize Your Personal Facebook Profile: Your NEW Resume.

Also check out How to Use Facebook to Prepare for an Interview plus, for tips on using Google and LinkedIn, Pre-Interview Preparation.

More About Facebook for Successful Job Search


About the author...

Hannah Morgan, Job-Hunt’s Social Media Job Search Expert, maximizes her own personal branding and online visibility using social media platforms. She is a job search strategist and founder of CareerSherpa.net. Follow and connect with Hannah on Twitter (@careersherpa) and Facebook (Career Sherpa). To read more articles on how to use social media for job search, visit her site: Careersherpa.net.