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Becoming a Job-Hunt Expert

By Susan P. Joyce

Job-Hunt.org is a very popular site for job seekers with over 11,000,000 visitors and over 25,000,000 million page views in 2016.

Purpose of Job-Hunt.org

The purpose of Job-Hunt is to help as many job seekers as possible with good, solid, up-to-date information provided to them at no cost.

We enable job seekers to understand and succeed in today's job market and online world. Job-Hunt's articles focus on answering either or both of these 2 essential questions:

  1. Why something is necessary for success in today's job market or why a particular strategy works for career success or career change.
  2. How to successfully accomplish that goal.

Repeating old generic advice, offered by thousands of writers on other websites is not helpful or accepted. Job-Hunt contributors must move beyond the obvious, and inform readers of something important and essential for their success.

As Reader's Digest noted, Job-Hunt is "vacuum-packed with solid advice." We intend to keep it that way.

An "old topic" may be covered again IF it is covered in a way that genuinely offers value to the reader -- an update reflecting new technology, new understanding, or a new approach. A new solution or a new perspective on an old issue is also welcome IF the value to readers is genuine.

Article length is typically between 800 and 1000 words, although longer articles are fine since Google seems to prefer articles that are at least 1000 words. The focus is on quality contributions.

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Job-Hunt Experts / Contributors

Job-Hunt contributors, known as "Job-Hunt Experts," write monthly or quarterly articles on their topic of expertise.

Several have been active on Job-Hunt for many years and have contributed 40 articles or more, usually at the rate of one per month.

After thirty days from publication on Job-Hunt, the expert may use that article on his or her blog, newsletter, other website or publication, and also on other social media like a LinkedIn Pulse post.

When articles are republished, a link back to the original Job-Hunt article is recommended and preferred. This benefits both the Expert and Job-Hunt since it helps Google see the connection between the two. Job-Hunt is a trusted site with a high Google PageRank.

The purpose of the Job-Hunt.Org website is to provide the best and most up-to-date advice from genuine job search and career experts to help job seekers be successful in the job search. Current Job-Hunt Experts include:

As you can see, many Job-Hunt contributors are well-known authors and consultants. But, they don't overtly "sell" their books or other products and services in their articles.

Job-Hunt Experts do build their brand, reputation, and audience on Job-Hunt by demonstrating their knowledge and expertise on their topics.

See all the current Guides and Experts on the Job-Hunt Job Search Experts on Job-Hunt.org page.

Benefit to Contributors

Once you have been accepted into the program, there is no fee to be a Job-Hunt Expert.

The most popular articles are viewed over 75,000 times a month, or nearly one million page views a year, and since Job-Hunt has always practiced "white hat" SEO, visibility in Google for the Experts and their articles is usually very good.

A minimum of 6 articles are expected over a period of 6 months to 1 year. Each article contains an "About this author..." paragraph at the bottom which highlights the Expert's field of expertise, links to the expert's website or blog, and also mentions the Twitter and LinkedIn profiles. Email addresses may also be included.

After 6 articles have been published, an "Expert" bio page is established linking to all of the Expert's articles and expanding on the information in the "About this author" paragraph.

Job-Hunt articles are promoted by Job-Hunt through the JobHuntOrg and WorkCoachCafe Twitter accounts which have a combined total of over 65,000 followers. The articles are also promoted via Facebook and LinkedIn. When available, the appropriate Expert's Twitter handle is included in the tweets to add to the Expert's Twitter visibility and, hopefully, his or her Twitter Follower count.

Experts are also encouraged to share their articles through their own newsletters and social media to increase the impact and benefit for all.

Other opportunities develop, too, including writing a "Job-Hunt Quick Guide" -- short, focused, designer-created ebooks provided for free on Job-Hunt and distributed to whomever may be helped.

Occasionally, media referrals are made, too, when someone in the media reaches out to Job-Hunt looking for expert advice on a topic. These referrals have included NPR, PBS, CNN, CNBC, CBS News, and many other media and print publications.

Job-Hunt Guides/Columns

Job-Hunt articles are presented in over 50 columns, called "Guides to ..." specific topics. Traditional topics like resumes and job interviews are covered, and newer topics like LinkedIn, personal SEO, and personal online reputation management are added as new contributors come forward or important new topics are identified.

See all of the current Job-Hunt Guides on the Guide to Smarter Job Search page.

New Guides may be added any time. Old Guides are removed when no longer useful or maintained.

How to Become a Job-Hunt Expert

If you want to contribute to Job-Hunt on a regular basis and for a specific topic, send an email to me at webmaster at Job-Hunt.org. Include the following information:

  • The topic you would like to contribute at least 6 articles over 6 to 9 months.
  • Why you are an expert on the topic.
  • Links to articles on that topic which you have written over the past 12 to 24 months.
  • Where the topic would fit into Job-Hunt -- continuing an existing Guide or adding a new one.
  • Links to your LinkedIn Profile and Twitter account.

Thank you for your interest in writing for Job-Hunt.org.


About the author...

Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps and a recent Visiting Scholar at the MIT Sloan School of Management, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Job-Hunt.org. Follow Susan on Twitter at @jobhuntorg and on Facebook, LinkedIn, and Google+.


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