LinkedIn holds a meaningful mass of data for careerists and companies. Using LinkedIn, one can study an industry, a company, a group of professionals, or skills spread across a field. Additionally, the movement within companies and industries can be studied, as well as the progression of individuals or defined groups.
It can be used to facilitate predictions or to create profiles of employees within a company or industry. It can also be used to identify trends for particular occupations, industries, or employers.
By studying employees within a company, you can assess the skills associated with certain positions within that company. You can also see other characteristics and education that company values in an employee. Knowing that, a job searcher may assess their particular fit within that company or position.
You may wonder how an average person without sophisticated programming skills can access and mine the data universe within LinkedIn. Presently, you may not be able to run reports of employee profiles within a particular company, or skill sets by employer or occupation. However, it is reasonable to assume this will be available in the not-too-distant future.
In the meantime, you may conduct simple searches and access useful tools on LinkedIn.
An active LinkedIn member with a complete profile may notice the personalized, job-related news, ads, and recommendations presented while on LinkedIn. This targeted information is delivered based on a user's particular skills, education, employers, and job titles. Don't overlook this information as a source for researching companies and occupations. This is data mined specifically for each user. In many situations, it is a very good match.
These are just a few ways to leverage LinkedIn to research companies, industries, and occupations.
Debra Wheatman is a Certified Professional Resume Writer (CPRW) and Certified Professional Career Coach (CPCC). She is globally recognized as an expert in advanced career search techniques with more than 18 years' corporate human resource experience. Debra has been featured on Fox Business News, WNYW with Brian Lehrer, and quoted in leading publications, including Forbes.com, The Washington Post, The New York Times, The Wall Street Journal, and CNBC. Debra may be reached at [email protected], or you may visit her website at CareersDoneWrite.com.
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