By Joshua Waldman
I interviewed a hiring manager recently. She had just made a hiring decision for a new manager, but the race was pretty close. I asked her what was the deciding factor, why this guy over the other guy? Her answer may not surprise you. It came down to four important words --
The guy she hired had a two-year-old blog that he regularly maintained. It exhibited his opinions, his speeches, his writing – in short, his body of work.
Note that the new manager’s blog didn’t get him discovered, or make him famous or rich. It simply showed his next boss what he was all about. It broke a tie. It made an impression on someone trying to get to know him better.
With over 200 million blogs on the Internet, approximately one out of six people write a blog. About 10 percent of those people blog every single day. But after three months, 95 percent of blogs are abandoned.
With the right platform, you are less likely to abandon your blog and more likely to document your body of work.
Over 80 percent of blogs run on Wordpress. Wordpress is an amazing platform; I use it myself. But it’s not the easiest platform to get started with. It requires some technical knowledge, constant updating, and strategies for dealing with spam and backup files.
For the beginning blogger looking to start a body of work, try out the following easy alternative platforms.
WordPress is used by nearly 20% of the websites in the world. It is the biggest name in blogging today, and, at WordPress.com, you can set up a free blog with all of the WordPress bells and whistles. WordPress.com received more visitors than Amazon.com in 2014!.
Hundreds of designs to choose from, and excellent visibility. Plus, you will be learning how WordPress blogs work, which is a good skill to have since 100 million (MILLION!) websites use WordPress as their platform
There are over 66 million blogs on the Tumblr platform. In 2010, it grew so fast that they ran out of server space in about a week. Today, the world’s major brands take advantage of Tumblr’s reputation.
Tumblr is flexible, which many designers and visual professionals really enjoy. If you are looking to get away from a simple linear flow of blog posts, there are customizations available to do that.
Apart from standard features, Tumblr also gives you a phone number, so you can call in your blog posts. Their mobile platform is stunning. And your search engine rankings will happen automatically..
Blog.com is the largest Wordpress-centric blogging platform outside of WordPress.com. There are a number of advantages to using this platform, including the freedom to upload video without having to pay an upgrade fee. You’ll find the themes at Blog.com more traditional blog-looking themes, along with premium themes you can purchase.
If you want a traditional-looking blog without the hassle of plugins and upgrades, Blog.com is a good option.
If you are looking for more than just a blog – for example, you want to have an online résumé, video résumé or static portfolio – then Weebly is a great platform for you. Of all of these blogging options, Weebly has the most flexibility. It was developed to allow non-technical folks a chance to build and design websites of any sort.
Choosing between these platforms will not be an easy task. However, keep in mind that they are all designed to help you quickly and easily publish content. So when making a determination on which one to use, I would suggest signing up for all four. Then see which designs you like better, and which user interface you like better. And then stick to that one.
Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps and a Visiting Scholar at the MIT Sloan School of Management since 2012, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. Since 1998, Susan has been editor and publisher of Job-Hunt.org. Follow Susan on Twitter at @jobhuntorg and onGoogle+.