By Marci Reynolds
Social network recruiters search the LinkedIn database for candidates that have a specific set of qualifications and/or key words in their Profile.
After searching the database, recruiters get served with "search results" that include a Profile view for each candidate.
As a job seeker, you want to consistently show up in search results for candidates with your set of qualifications, ideally higher than other candidates. This is often called LinkedIn SEO, or improving your LinkedIn search rank.
And, you want to stand out from the other candidates and engage the interest of the recruiters so they click on your Profile snapshot to learn more and, eventually, to get to your full Profile information.
This article will share my insights on this LinkedIn sourcing process and provide advice on how you can show up and stand out!
To better understand the LinkedIn sourcing, search results concept; think about how you search online job boards for job postings. You go to a website (ex. Indeed, CareerBuilder, Monster, etc.), you enter a series of keywords, you might also click on an industry or job function from a drop down box, and you then get presented with a series of job listings.
Do you click on all of them? Likely not. Instead, you only click on those that catch your eye and are most relevant. You probably pay more attention to the listings on the first few pages, and may not even consider the ones on pages 3, 4, 5, etc.
Recruiters search the LinkedIn database in a several different ways.
For example, some of them use the free, "Advanced People Search" function available to all LinkedIn members. Some search members and activities within specific LinkedIn Groups.
Many others are using LinkedIn's paid service called LinkedIn Recruiter that provides significantly more search functionality. (I recommend that job seekers watch the demo video to learn more about the product.) And still others find candidates in LinkedIn using a Google site search of LinkedIn.
In addition, similar to the way job seekers sign up for "job alerts" to get notified via email whenever a new job gets posted that meets a certain set of criteria, recruiters can also sign up for candidate alerts to proactively notify them of new candidates who fit their requirements.
There are many things a job seeker can do to optimize their Profile to align with this sourcing process. As mentioned before, you want to help ensure that you show up in the appropriate search results, show up higher than other candidates (LinkedIn SEO), and you want to stand out among the search results.
You want the recruiters to see your Profile snapshot and think, "Wow, there’s the perfect candidate," and then click to view your full Profile information.
Consider these tips:
In the job search, you need to market yourself like a company would market a product or service. Think of how many million dollars are spent each year to develop exciting taglines for products. Your LinkedIn headline is like your personal tagline.
By following these Profile optimization tips, you increase the likelihood that you will show up positively in the search results, when recruiters are sourcing candidates that match your set of qualifications, education and experiences. I also recommend that job seekers learn more about the LinkedIn Recruiter software and how it’s used. Knowledge is power!
Marci Reynolds has her MBA from Bentley University with a concentration in managing operations & technology and her BS, Business & Marketing from Northeastern University. She also holds Six Sigma Greenbelt and HubSpot Inbound Marketing certifications.