By Chris Russell
Don't look now but a growing number of employers are asking candidates to submit links to their social profiles, aka their "social resumes." Some are predicting the end of the resume as we know it, but it's becoming more clear that your trail of social breadcrumbs is useful for employers who are evaluating "talent" (a.k.a. "job candidates").
The evidence is all around us. Recently on Twitter the Chief Marketing Officer of Enterasys asked people to apply to a job opening via Twitter. That's right, no resume required;
@ValaAfshar wrote: "I am hiring a senior social marketer, with a six-figure salary, recruiting via Twitter and not accepting resumes. #socialcv"
There are other examples as well. Fred Wilson, a famous venture capitalist once wrote that his firm only wants candidates to apply with their social profile links. And a recent article in Inc. Magazine quoted a tech firm CEO who said if someone wants to work for him they should "stalk him on social media."
So why is this happening? Why do employers want to know what's in your social stream? Well it has to do with the fact that you are what you share.
Recruiters want to know what you are like and if you will fit into their company's culture. Since your activity on sites like Linkedin, Twitter, Facebook, etc., are clues to your attitude and interests, it makes sense that they want to know those things. Who you follow, what you tweet, and what you share - all have meaning to them.
Social media inherently acts as a broadcast communication tool. Your blog, your tweets, and your pictures are a great way to stand out in a crowded job market. If you showcase your industry expertise and display a passion for your work, you can rise above the crowd. Use social media to your advantage, and employers will tend to notice and engage with you.
Lets face it, the social web has become a huge talent pool where individuals are identifying themselves at a rapid pace. So, as a job seeker, you must make sure you have the right skills (keywords) in your various profiles. A growing number of tools are popping up that help recruiters mine this data. And if you aren't listed in them (and I'm not just talking about Linkedin) then you can't be found. Look at re-wording your Twitter Bio for chances to add skills.
To be sure, the traditional resume is not going away. It still has its place as a means to describe your employment history. But savvy job seekers are realizing they can use their social resume to get ahead and stand out in a unique fashion. Isn't it time for you to go social and get hired? See Job-Hunt's Social Media & Job Search column for help going social.
About this author...
Chris Russell is the CEO & Founder of CareerCloud.com. An advocate for job seekers everywhere, he is widely considered to be the "mad scientist of online recruiting," a badge he wears with pride. Follow him online by visiting his social resume, http://profile.careercloud.com/chris/ and circling him on Google+.