| It's
possible to spend thousands of dollars a month to recruit employees
online. It's also possible to recruit online effectively with a
much lower budget. Be cautious in posting your positions on a low-cost
site that is unknown to you. Scammers create fake "job sites"
to encourage job seekers to post confidential, personal information.
Caution:
Before posting your jobs on a site unknown to you, Google it to
see what is said about it, validate the contact information available
on the Contact Us page and/or the domain registration (with a "Whois"
lookup at DomainTools,
for example), etc. Conduct some "due diligence" to be
sure your postings won't be used in association with a scam. At
a minimum, posting on a scam site is a waste of time, money, and
effort. At worst, it could be associated with some liability.
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The major job sites attract millions of visitors a month, both active and passive job seekers, and have millions of resumes stored for you to search through. They are not the only - or the best - source of applicants. And, other sources are often cheaper as well, even free.
Free Sources:
1. Job Aggregators:
These sites "aggregate," or collect, jobs from many, MANY sources to put them in one place for job seekers to search. Think one-stop shopping for job seekers!
The beauty of this process for employers is that the job seekers follow the directions on your job posting to apply for the jobs. You can specify an email address, postal address, phone numbers, Website URL, etc.
So, if your
job posting attracts excellent candidates, the information about
those candidates is NOT made available to hundreds or hundreds of
thousands of employers in a central database. Resumes which your
job posting attracts are only available to you, not to any other
employers. See Indeed.com
(a Job-Hunt Sponsor) or LinkeUp.com.
Both sites offer pay-per-click to enhance visibility.
Aggregators will "scrape" your organization's Website for the latest job openings, and they also accept several different kinds of "feeds." Each describes their capabilities and technical requirements on their sites.
Note: Through Job-Hunt, you can post a job on Job-Hunt and on Indeed, and it will have top visibility on Job-Hunt's Indeed search results pages. Thirty days of visibility on Indeed PLUS additional enhanced visibility on Job-Hunt!
2. Online Classifieds:
Postings in online classifieds typically last 30 days and are viewed in reverse chronological order, with the newest postings at the top, and the oldest at the bottom. Consequently, the postings that get the greatest attention are those which are at the top of the listings. Keep that in mind when you choose the day and time of day for posting your openings.
The most popular and visible online classified site is Craigslist.org where posting a job is free in most of the hundreds of craigslist sites (with 28 exceptions, as of December 2012 listed below)
With these exceptions (Atlanta, Austin, Boston, Chicago, Dallas, Denver, Detroit, Houston, Inland Empire, Kansas City, Las Vegas, Los Angeles, Minneapolis, New York
City, Orange County, Orlando, Philadelphia, Phoenix, Portland, Sacramento, St. Louis, San Antonio, San Diego, Seattle,
South Florida, Tampa, Washington, D.C., and the San Francisco Bay Area), posting a job
or a project is free on Craigslist.org, one of the most popular
sites on the Web. The fees, where charged, are very reasonable.
San Francisco (the "home office" location of the first
Craigslist site) is $75 per job posting. In the 15 other locations
where a fee is charged, the fee is $25.
Low Cost Sources:
US.jobs (formerly JobCentral) from Direct Employers
America's Job
Bank, from the U.S. Department of Labor, went out of business in
July, 2007. Working with the National Association of Workforce Agencies,
US.jobs is trying to fill that void. Employers may join the
Direct Employers Association,
a non-profit consortium of hundreds of employers, paying an annual
membership fee. However, if the annual fee is inappropriate or not
in the budget, open positions may be posted for a modest monthly
fee per posting. Check with the Association
for details and current rates.
Your
Organization's Web Site
Depending on
how many open positions your organization needs to fill in a year,
posting the opportunities on the organization's Website may be very
effective, both from a cost as well as a recruiting perspective.
Your existing Web team may have the time and skills to take care of this for you. In addition, many capable companies are skilled at providing this capability for your organization. Check with colleagues for recommendations and check references.
See the article on Leveraging your organization's Website for recruiting for more details.
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