If you are working with a purpose during job search, you will spend a good amount of time getting to know yourself. Learning what differentiates you from everyone else. And establishing a unique personal brand. (Need help to do this? See Job Hunt's Personal Branding section for great articles by Meg Guiseppi.)
Once you have a clear and powerful personal brand, you can build your personal branding materials (e.g. your resume, LinkedIn profile, networking bio and elevator pitch).
But what else can you do to market yourself during job search? And how do you avoid over-saturating your audience with self-serving content?
Personal marketing for job search is all about new, fresh ideas to help you take your personal brand and begin engaging with your local community, target companies, local recruiters and your larger social network.
Here, we’ll talk about:
- How to choose your marketable "“reason why" points.
- How to tell great stories.
- How to execute a plan to engage friends old and new in traditional networking environments (trade shows, charity events, conferences and job search meet-ups).
- How to get you comfortable sharing and interacting in the newer social networking world online (Twitter, Facebook, LinkedIn, StumbleUpon, Digg and more).
Here you’ll learn how to put your subject matter expertise to work for you. And begin to build serious social credibility as you spread the word about your highly marketable skills.
You’ll also learn how to balance your own marketing by supporting and sharing the ideas of other people. And, yes, giving back is a form of personal marketing