ONLINE JOB SEARCH GUIDE from Job-Hunt.Org
Forbes Magazine Best of the Web for Job Hunting, 2002
May 23, 2002

1. NEWS - Hotmail User Private Data Made Public
2. INSIDER INFORMATION - 3 Quick Tips for Getting Noticed on Job Boards by Babara T. Ling
3. NEW, NEWSWORTHY, and/or INTERESTING SITES - 34 sites specifically for marketing and sales professionals
4. Subscribing and Unsubscribing - Directions for unsubscribing from (or subscribing to) the ONLINE JOB SEARCH GUIDE

1. NEWS - Hotmail User Private Data Made Public

According to a recent MSNBC news article, Hotmail is making private user data of existing subscribers available by setting new options to "share" the information with Hotmail-owner Microsoft's business partners.

A new section of "personal settings" was added under the "Options" tab, and the default setting for existing accounts was set to share personal information like e-mail address, birthday, zip code (for U.S. users), and gender.

Someone setting up a new account will see the "Options" tab and be able to make a choice about the sharing of this data. However, someone with an existing account may be unaware of the option. For existing accounts, Hotmail will set the default "choice" to full sharing of information.

If you have a Hotmail account and you don't want that information to be shared, you must go into your account, click on the Options tab, and change the settings to un-check the sharing permissions.

2. INSIDER INFORMATION - 3 Quick Tips for Getting Noticed on Job Boards by Barbara T. Ling

Today more than ever, it's important that you utilize every single advantage at your disposal when power job-searching. I'm not talking about the mundane "let's submit my resume to really big job boards" advantage - I'm focusing on your proactive abilities to really get yourself noticed where it counts. The following 3 quick tips will almost certainly begin to show you responses within 36 hours of implementing them.

1.) Refresh your resume in the job boards.
Every time you refresh your resume, it almost always appears to recruiters/employers as extremely recent. This increases your resume being viewed more often by employers who might have a position tailored to your skills.

2.) Make your resume title dynamic.
"Programmer" is only slightly less common than "dandelions in your front yard." Add action words! Things like "Dynamic Programming Wizard" or "Dangerously Innovative Programming Master" causes the viewer eyes to jump to your resume. From there, of course, you must continue to intrigue the reader to want to learn more.

3.) Add a direct link back to your personal resume homepage on any submitted resume in a job board.
That way, you can track your stats and see how many people actually click on it to learn more about your skills.

The Internet can provide you with a wealth of resources to ramp up your career search, but it's up to you to implement them. Take advantage of that.

Barbara Ling is the author of the job hunting guide Make Them Beg To Hire You at Virtual-Coach.com. Her techniques have slashed the time from "fired' to 'hired' by as much as 66%.
© Barbara T. Ling, 2002

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3. NEW, NEWSWORTHY, AND INTERESTING SITES - 34 Web sites specifically for marketing and sales professionals
   

Use the Web sites for professional and industry associations and societies to tap the "hidden job market."

HOW? Check the calendar of events for meetings and conferences where you can meet potential employers and catch up on the latest industry news and trends. Look for potential employers in the member directory, and look for job listings in a career section.

• American Advertising Federation - JOBS (including college student internships) plus conferences and other relevant information
• American Association of Advertising Agencies - JOBS plus events, directory of agencies, news, publications, and more
• American Association of Managing General Agents - no jobs but directory of members, meetings, and other information
• ABA Marketing Network - American Bankers Association Marketing Network site - JOBS (from Career Site) plus a resume bank (be CAREFUL!); also chapters, news, resources, conferences, and telephone briefings
• American Film Marketing Association - no jobs, but directory of members, with links to their Web sites, conferences and events, and news
• American Marketing Association - JOBS along with local chapters and other information
• Association for Accounting Marketing - no jobs, but chapters, annual conference, etc.
• Association for Corporate Growth - no jobs, but local chapters, member directory, deal exchange, and lots of information
• Association for Investment Management and Research - JOBS (members only) plus events, news, education, and more
• Association of Investment Management Sales Executives - no jobs, but international conferences, education, and news
• Business Marketing Association - no jobs but national conferences, local chapters, member directories, books, etc.
• The Direct Marketing Association - JOBS (search through the openings, but be VERY careful if you post a resume!!), plus events, and information
• eBusiness Association - no jobs but news, newsletters, and events
• Food Marketing Institute - JOBS plus news, events, ezines, and lots of other information
• Healthcare Marketing & Communications Council - JOBS plus professional and industry information
• Hospitality Sales and Marketing Association International - JOBS (members only), plus events, professional development, and other industry information
• Incentive Marketing Association - no jobs but events, member directory, supplier directory, and lots of other information
• Legal Marketing Association - JOBS plus chapters, conferences, publications, and more
• Mass Marketing Insurance Institute - JOBS (members only), plus events, a member directory (also members only), and other information
• Marketing Research Association - no jobs, but chapters and other information (be VERY careful if you post a resume here!!!!!)
• National Association of Retail Marketing Services - JOBS, and news, events and more
• National Marketing Education Association - no jobs, but conference, state contacts, and other information
• National Retail Federation - JOBS plus conferences, local chapters, member directories, and more - parent organization of Retail Advertising and Marketing Association
• Newspaper Association of America - JOBS plus career advice, newspaper links, conferences, events, and more
• North American (Canada & the U.S.) Agricultural Marketing Officials - no jobs, but conferences, an ezine, a message board, and other information
• Outdoor Advertising Association of America - no jobs, but events, news, and other resources and information
• Produce Marketing Association/Floral Industry Marketing - no jobs, but news, events, and information
• Professional Insurance Marketing Association - no jobs, but conferences, committees, action groups, and member directory
• Promotional Products Association International - no jobs but TONS of information on events, trade shows, resources, etc.
• Publishers Marketing Association - no jobs but searchable directory of publishers; also seminars, resources, and other information
• Society for Marketing Professional Services - no jobs, but events, chapters, and other information
• Software & Information Industry Association - no jobs, but ezines, news, resources, and lots of trade information
• Strategic Account Management Association - JOBS (a few), plus annual conference, resources, and several member services

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Good luck with your job search!!

Susan Joyce
Editor and Senior Job Hunter