Making Email Work for Your Job Search
An email message can make or break your job search with a specific organization or person. Doing it well is required and assumed. Doing it poorly is the kiss of death.
10 Email Do's
1. Use an effective subject.
Your subject really is the "headline" of your message, and it should contain enough information to catch the recipient's attention, in a positive way.
"My Resume for Your Consideration"
"Resume Submitted for Your Customer Service Representative position # 12345"
Best practice is to make it clear to the recipient the job you want - the job title, job identifier, and source are very helpful. Including the location of the job is very helpful if the employer has a number of locations.
2. Connect the dots for the recipient in the first paragraph.
In the very first paragraph, explain who you are and why you are contacting them. Don't expect them to read your whole message, particularly a long one, and don't expect them to read your mind.
"Attached are my resume and cover letter for your consideration."
Eh? Consideration for what? Where? And, I'm not likely to open up attachments from someone I don't know and trust, given how much malware is distributed that way.
"Below my signature, I have included a copy of my resume which I am submitting for your East Overshoe Customer Service Representative position, # 12345. I am very familiar with the East Overshoe area, having attended Overshoe U as an undergraduate and also having living there for 5 years after graduation. A Word 2010 version of the resume (Smith-Customer-Service-Rep-resume.doc) is also attached for your convenience. Please let me know if anyother format is preferred."
Excellent! The resume is visible in the email message, and also attached with a useful file name that will be easy to save. And, the first sentence makes the purpose of the email message abundantly clear. The recipient will NOT need to figure out what job is being targetted. This paragraph supports the Subject line, too.
3. Focus on what's important to the recipient.
A job search is personal sales, so think and write like a good sales person!
Hint: Don't use many "I" sentences in your messages -
"I saw your job posting on CareerBuilder, and I want to apply for the job. I think that your company would be a great place to work, and I have attached my resume for your consideration."
Ouch! Four "I's in one paragraph!
"My 2 years of successful experience in online customer support with a Website processing 100 orders a day with an error rate of less than 1%, working closely with 7 team members to achieve 97% on-time shipments, and tracking the inventory levels of 65 products fit the requirements of the Website customer support opening (# 12345) you currently have posted on CareerBuilder."
Excellent! Not a single "I" - focusing on the employer's requirments, not the job seeker's needs.
4. Organize your message like a newspaper article - top down.
Briefly summarize the most important points in the first paragraph of your message, as in "Good" above. Just like a newspaper article's "lead" paragraph, the first paragraph of your email should grab your recipient's attention so that the rest of the message (including your resume!) is read.
Saving your most important point for the last paragraph only works if someone reads that far, and most people won't unless the first paragraph has grabbed their attention.
Provide the supporting information in the paragraphs below the first one.
5. Use short paragraphs.
An email message needs plenty of white space to be easy to read. Long fat paragraphs of dense text (a.k.a. "wall of words") are daunting to the reader, and not likely to be carefully read or easily comprehended. Break up the big paragraphs into smaller ones.
Summarize and highlight important points with bulleted lists (replace the bullets in "rich text" with asterisks in "plain text") and other conventions to help your reader see the most important points easily.
6. Keep the message short, too...
Particularly your first message to someone should be short.
Long messages are intimidating. If someone is in a hurry, a long message is less likely to be read or read completely - it may be saved for "later" but later may never come. If they are expecting a long message, it is more likely to be read.
7. Send from a "good" email address.
Send your job search messages from a serious address, like "MJSmith567@..." With a little marketing added, "MJSmith-MBA@..." or "MJSmith-CSRep@..."
Don't use your "smartypants@..." or "thebigboozer@..." accounts for your job search. Messages from silly or dumb email addresses may look like junk email (or jokes) and be deleted unread.
8. Send your message to the "right" addressee.
Hopefully you have a person's name and their email address to use. If not, call to see what person/address is appropriate. If they've specified the recipient in their posting, ad, or instructions on their Website, follow their instructions, AND try to find another, better address to use - preferably the hiring manager or the recruiter.
9. Include a business "signature" section at the bottom.
Add a few lines at the bottom of the message, below the closing, that are a combination of marketing and contact information.
Keep the lines short (fewer than 45 characters and spaces per line) so that it doesn't "wrap" and look ugly. Don't use the tab key; type in every character, and then save it as a *.txt file. Your email software can probably add it automatically to the bottom of every message. You can delete it from the messages that don't need it, or have your email software insert it when appropriate.
Include the URL for your LinkedIn Profile - yes, you need to have a LinkedIn Profile, and you can edit the URL of your "public profile" on LinkedIn to make it unique and add marketing like Mary Jane did below.
A signature typically looks something like this:
Mary Jane Smith
Ecommerce Customer Support Specialist
Keep your signature consistent with the job you are seeking.
10. Proofread - again - before you hit that Send button.
Use spellcheck, of course. But, don't stop there. Particularly in your job search, you want to shine like a first-class employee - someone they need to hire ASAP. Ask someone else to proofread it with you.
If possible, wait an hour or two between writing, initial proofreading, and sending so that you have a chance to proofread again with relatively "new eyes."
With a really important message, I may send it to myself first, so that I can print it. Proofreading in print seems to work better for me than proofreading on the computer screen. I also find that reading the text of a message out loud can help me catch errors.
More About Using Email for Job Search
- Smart E-Mail Etiquette
- E-Mailed Coverletters
- Email Mistakes That Can Damage Your Job Search
- Keeping Your Resume Out of the Spam Filters
- Personal Branding with Your Email Signature
© Copyright, 2004 - 2013, Susan P. Joyce. All rights reserved.
About the author...
Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. A veteran of the United States Marine Corps, Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. In 1998, NETability purchased Job-Hunt.org, which Susan has edited and published since. Susan also edits and publishes WorkCoachCafe.com. Follow Susan on Twitter at@jobhuntorg and on Google+.
[Originally published in the May 26, 2004, edition of Job-Hunt's free newsletter - the Online Job Search Guide.]