Finding Jobs in Marketing & Sales
This section of Job-Hunt, led by Job-Hunt's Marketing and Sales Job Search Expert Erin Kennedy, CPRW, will help you to understand the marketing and sales job market, and give you the tips and tools necessary to succeed in it.
"Marketing" is generally understood to be using various methods, traditionally techniques like commercials and advertising, to reach and persuade potential customers to come to you with an interest in purchasing from you. It may be considered to be the"pre-sales" processes, more "attraction" than pursuit.
"Sales" is generally understood to be reaching out to potential customers, presenting the product or service for sale, handling questions and objections, and then obtaining the order (closing the sale). More pursuit than attraction.
Marketing and sales tend to be very closely related, and people working on one side or the other of the process usually work closely together and understand what is involved in the other side of the process. In smaller companies, the same person may be responsible for doing both, although the skills and personality needed to do either are not usually the same.
Typically, marketing and sales are very fundamental to the success of any company. Without marketing and sales, revenue tends to decline sharply. However, strangely, I've noticed in economic downturns, these departments of a company are often where the first cuts are made.
In this section of Job-Hunt, we will try to help you understand how to find employment in this sector. Check the Additional Resources on the right to find links to job boards and associations for marketing and sales professionals. You'll find job postings there..