Recruiters and potential employers search Google for job candidates, even in this economy, and Google loves Twitter. So, by leveraging search engine optimization (SEO) techniques in Twitter, you can make it easier for them to find you, not only in Twitter but also in Google, Yahoo, Bing, etc.
As a job seeker, you want to be found if someone searches on the job title you want, your profession or industry, and also your name. Your Twitter account will be helpful for you even after you’ve found that next job. Recruiters and employers are always searching for good people, so this account can become a major long-term asset to your career:
- People Googling your keywords (your job title, profession, industry, etc.) will find you because your Twitter account will appear in the search results, if you have used those keywords as described in the rest of this article.
- People Googling your name will find your Twitter account in the search results if you have used your name as part of your Twitter identity.

