Think about it: would you buy something from someone who didn’t care what you wanted or needed?
“Buy this computer. I need to make a sale today.”
You’d be a lot more interested in buying if the salesperson said this:
“This computer does exactly what you need. It runs the most popular and reliable operating system, the one you know how to use. All the software you use every day is already installed, and ready to go. It has plenty of memory, a super fast processor, and the largest and fastest hard drive on the market. It has built-in WIFI and 5G network connections, plus the latest anti-virus, anti-spam, anti-malware, anti-spyware software to protect you and your computer from the Internet bad guys.
If you’re like me, you’d be so thrilled by that offer, it would take you a while to remember to ask the price. That’s why really good sales people are so successful – they look at things from the customer’s perspective.
In your job search, view potential employers as your customers. (more…)
