While LinkedIn’s primary purpose may be professional networking, helping everyone make more connections so they can succeed at their current jobs and establish a solid presence for their careers, recruiters and employers love LinkedIn.
Recent research by Microsoft has shown that 86% of employers were impressed by what they discovered about job seekers in social media, like LinkedIn, helping the job seekers land jobs.
The LinkedIn-Resume Connection – 5 Important Benefits to Job Seekers
One of the interesting things I’ve discovered in my discussions with job seekers and employers is that employers often compare the job seeker’s resume and cover letter with the job seeker’s LinkedIn Profile.
Discrepancies between the resume and the Profile show up quickly, but so do accomplishments and other positive things.
LinkedIn has become the Online Portfolio of millions of professionals, and it offers 5 very important benefits to job seekers when employers make the LinkedIn-resume comparison.
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1. Validation of resume information
The assumption is that people are less likely to exaggerate in public, in front of their friends and LinkedIn “connections” than they are in private on a resume sent to an individual or posted privately in response to a job ad.
For decades (probably centuries), job seekers have been known to do a teensy bit of exaggeration on their resumes. Having worked at Harvard University in my past, I know that one of the things the University Alumni Records Office did frequently, back then, was confirm or deny that someone had attended, or graduated from, Harvard as indicated on their resume. The answer was “No” almost as often as it was “Yes” which tells you something about human nature and Harvard as a brand.
Now, rather than contacting a university directly, employers can check the LinkedIn Profile to get a basic level of validation, enough to put a resume in the “possibles” stack rather than the “discards” pile or vice versa.
2. Demonstration of knowledge and expertise
It’s easy for some people to proclaim that they are “experts” or “gurus” in a given field on their resumes, but hard to prove (or to verify).
Through LinkedIn Groups and LinkedIn Answers, job seekers can demonstrate their expertise through intelligent participation in discussions and thoughtful Answers. Recruiters are known to monitor Groups related to the fields they need the most or have the most trouble finding qualified candidates.
In their LinkedIn Profiles, people can also link to their publications (books, ebooks, articles), pull in the feed from their blog, and highlight their skills. The LinkedIn Profile becomes, in effect, an online portfolio.
3. Corroboration of Accomplishments
LinkedIn Recommendations offer employers a form of “proof” that a skill or accomplishment proclaimed on the resume has been visible to someone willing to publish a recommendation for the world to see on LinkedIn. And the Recommendations are connected to specific jobs listed in the Profile, confirming the validity of that claim on the resume.
Yes, I’ve heard criticism that the LinkedIn Recommendations are always positive, so they can’t be useful. It makes little sense to me. Who offers references, even privately, that are not from someone with a similarly-positive opinion of the job seeker? Why would anyone expect different action or a different result?
4. Confirmation of Dates and Time Frames
The dates on the resume can be compared with the dates on the LinkedIn Profile to demonstrate agreement on timing or not. Did the job seeker work at company XYZ for 3 years or 5 years? And, was that 5 years ago or 10 years ago?
5. Affirmation of “With-It-Ness”
Having a complete and active LinkedIn Profile affirms that the job seeker understands how to operate in today’s largest online business network. It also indicates that the job seeker understands the importance of the Internet to business, from marketing and sales to research and data collection. ”Old fogies” don’t have LinkedIn Profiles and don’t understand how important it is (which is really too bad!).
Bottom Line:
Having a public site where the information on the resume may be confirmed (or not) is an enormous help to employers. And, it is also a help to job seekers. Certainly, some people may not be 100% truthful on their LinkedIn Profiles, but they are often more truthful in a venue where false or misleading claims may be “outed” by people who know better. Social Proof comes to job search through, logically, social media.
© Copyright, 2012, Susan P. Joyce. All rights reserved.
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About the author…
Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. In 1998, her company, NETability, Inc. purchased Job-Hunt.org, and Susan has been editor and publisher of Job-Hunt since then. Follow Susan on Twitter at @jobhuntorg.
I love this post, Susan!
You confirm, once again, how important LinkedIn is to job seekers, but also why resumes alone are no longer enough to help people assessing them as potential candidates.
These days, with so much competition for jobs and so many more candidates to review, recruiters and hiring authorities need help in qualifying good-fit candidates.
I agree that job seekers are more careful and honest with their LinkedIn profiles and whatever they put out there online. And LinkedIn offers them more flexibility in providing relevant good-fit content than what will fit or work within the constraints of a resume.
Meg Guiseppi
Job-Hunt’s Personal Branding Expert — http://www.job-hunt.org/personal-branding/personal-branding.shtml
Thank you, Meg!
Yes, I do think job seekers underestimate how good employers are at checking up because they have been “bitten” so many times by job seekers who really didn’t have the experience or skills and qualifications they claimed.
With the LinkedIn Profile and the other LinkedIn functions, employers can get a good idea of what someone is like before they ever meet them. And, for introverts, who often write so much better than they interview, LinkedIn gives them an opportunity to really shine.
Cheers!
Susan
[...] has proven to be a great networking tool for Gen Y job seekers. In a recent post on Jobhunt.org, Susan P. Joyce shared five important benefits of using LinkedIn. Joyce has found [...]
Job seeker want to give skills set, most of companies are searching resumes by the “keywords” of skills
For example : php , mysql programmer ….
Yes, good point. Be sure to include those important key words and key phrases in your LinkedIn Profile, as well as your resume.