Growth of Social Media – Infographic

September 4th, 2011 by Susan P. Joyce

I ran into this very interesting infographic on LinkedIn today, thanks to David Merzel‘s post on the Job-Hunt Help LinkedIn Group, and it’s worth sharing.  This graphic was originally published on SearchEngineJournal.com in late August, so it’s current, comparing 2010 and 2011 data.

You will see it includes some of the impact of social media on recruiting and job search, particularly how employers research in social media and the impact of that research.

It’s long and global.  I recommend that you read the whole thing. The data sources are at the bottom of the graphic.  If you click on it, you can see a larger version of it.

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The Growth of Social Media: An Infographic
Source: The Growth of Social Media: An Infographic

Posted Sunday, September 4th, 2011 at 4:30 pm in Social Networks.

3 Comments to “Growth of Social Media – Infographic”

  1. David says:
    November 21, 2011 at 4:38 pm

    Question,
    How does an online presence (LinkedIn, Indeed, or
    whatever) make you a better/worse candidate, beyond
    what your resume says? Candidates put their heart-and-
    souls into their resumes. It sounds like a top-notch resume is starting to lose traction, and is going the way of
    the High School Diploma — in other words, it only matters
    “IF, You DON’T Have it”??

    Any thoughts?

  2. David says:
    November 21, 2011 at 4:44 pm

    Question,
    How does an online presence (LinkedIn, Indeed, or
    whatever) make you a better/worse candidate, beyond
    what your resume says? Candidates put their heart-and-
    souls into their resumes. It sounds like a top-notch
    resume is starting to lose traction, and is going the way of
    the High School Diploma — in other words, it only matters
    “IF, You DON’T Have it”??

    Any thoughts?

  3. Susan P. Joyce says:
    November 21, 2011 at 10:55 pm

    Good question, David!

    I don’t think that the resume is going away soon, but it is definitely being supplemented or verified by your online presence.

    I’ve spoken with recruiters and employers who use LinkedIn basically to confirm what the job seeker has put on his or her resume. The presumption is that the people are less apt to stretch the truth in front of their network.

    So, if your resume says you worked at Google, your LinkedIn profile should show that you worked at Google (and the dates should agree with your resume). If Google isn’t in your LinkedIn profile, the assumption is that you are not being honest on your resume, and your resume will probably be put onto the “no” pile.

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