Looking into my foggy crystal ball, these are the trends I see for 2011, or “to infinity and beyond!” as our friend Buzz Lightyear would have described it. I have 3 predictions to make and 2 fervent wishes.
First, the 3 predictions:
1. Increasing use of mobile apps – iPad, iPhone, Droid, BlackBerry, etc.
If you have an iPhone, iPad, Droid, BlackBerry, etc., you can job search on the bus, in the dentist’s waiting room, in a restaurant while you wait for a friend or the check, etc. You can also edit and send your resume, write a LinkedIn Recommendation for your colleague, check for local MeetUps, and on and on and on.
LinkedIn and Twitter have free mobile apps for iPad, iPhone, etc. Two of my favorite job posting sources, Indeed and LinkUp for example, now have free mobile apps, so you can still job search even when you’re not at your computer.
And, the mapping app will help you find the location of that interview, while the traffic app helps you avoid the traffic jams and construction and the weather app keeps you informed of the latest blizzard or drenching rain storms. Plus, of course, the email and browser apps will keep you up to date on what’s going on in your digital world.
2. Increasing dominance of LinkedIn for job search.
Reflecting its growth in popularity with recruiters, LinkedIn will become an even greater force in online job search in 2011. Be on LinkedIn or be invisible. And, make no mistake, in the future, being invisible is deadly for your job search and your career (see # 3 below for more).
In 2011, you’ll have many options available for transforming your LinkedIn Profile into a resume when you need one to hand out at an interview or to impress your friends. At a minimum, these will help your LinkedIn Profile stay in synch with your resume and vice versa. Check out these two I found:
- LinkedIn Labs own resume builder application – http://resume.linkedinlabs.com/
- And SnapPages.com’s Resume builder – http://www.snappages.com/resume
[Soon there will probably be LinkedIn Profile resume builder apps for your iPhone/iPad/etc., combining predictions # 1 and #2!]
3. Increasing importance of reputation management.
If you don’t have a Google Alert established for your name, you are taking a big chance unless you have a one-in-a-million name like Barack Obama. So, set one up. NOW! [Here's how.]
According to a late 2009 study by Microsoft, 79% of employers Google a job applicant “always or most of the time.” You need to know what they will find when they Google your name.
In 2011, you must be aware of what is ”out there” attached to your name because:
- Someone with the same name may have done something bad, and an employer won’t know it isn’t you. Better to know about it so you can figure out how to avoid it or how to handle it.
- A search on your name which has no relevant results makes you look out-of-date and out-of touch with current technology and how we communicate in the 2nd decade of the 21st century.
- You may have created some of your own “digital dirt” through Facebook, Twitter, etc. – the usual ways people create CLM’s (Career-Limiting Moves) with the Internet and social media.
Reputation management is certainly possible, and so is damage control, if necessary, but you must know in advance that you need it. So start paying attention by simply setting up that Google Alert.
For more help with reputation management, check out Jacob Share’s amazing JobMob post – 200+ Resources & Tips to Help Manage Your Reputation Online – he’s going to continue to add to it. Great job, Jacob! wish I’d done that!
Now, those 2 wishes:
1. Job seekers & bloggers: less blind trust; more verification!
Job seekers, “expert” (?) bloggers, and amateur ”journalists” – stop being so darned trusting! Take a better look at what you are recommending. I’ve just read a blog post in a fairly reputable blog about top new job boards, and one of the sites that were recommended is completely anonymous, including a private domain registration. YIKES!
Please, peek under the hood just a little bit more before you recommend that kind of site, and then DON’T recommend it if you don’t find good, solid information. A Contact Us or About Us webpage should have a physical address and a phone number. Read 15 Criteria for Choosing a Job Site for more detailed information.
When I find one of these completely anonymous sites, I wonder: Why don’t they want us to know who they are? What are they hiding?
Job seekers – poke around a little on a new site before you post your resume or give out your email address. Don’t trust a site because it looks pretty and professional.
2. Employers: enough with the passive job seeker nonsense!
I’ve always thought the recruiting theory lauding the “passive” (employed) candidate as the most desirable hire was largely hogwash. Yes, sometimes unemployed job seekers will take the first job they are offered, but good recruiters should be able to tell the difference between a candidate who is a good fit versus one who is a bad fit.
Fit for the job and the organization are what should matter – not, for Heaven’s sake, employment status.
Now, I see this recruiting theory is very damaging to our economy and to all of us. Refusing to even consider unemployed job seekers is stupid and cruel.
If those so-wonderful employed job seekers are really “passive,” even the best recruiters won’t lure them away. So stop trying!
Recruiters & Employers: There are plenty of excellent people
who are unemployed right now through no fault of their own.
Hire them!
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About the author…
Online job search expert Susan P. Joyce, USMC veteran, has been observing the online job search world and teaching online job search skills since 1995. Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. In 1998, her company, NETability, Inc. purchased Job-Hunt.org, and Susan has been editor and publisher of Job-Hunt since then. Follow Susan on Twitter at @JobHuntOrg.
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Susan:
Wonderful post! I agree with the apps prediction! We’ve just seen the tip of the iceberg so far. The other addition to that is the huge rise in use of video…not sure we’ll see that filter over into the job search world yet…
I felt your passion on your last point about hiring the most qualified candidate, employed or not!
Happy New Year! Great way to kick it off!
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I completely agree with the use of apps (even if I don’t use them). I see this trend only increasing — as is the use of Linked In. But you’ve nailed why this is true. I find this very useful information. And finally the relationship management is key, isn’t it, in this public age. Nice job explaining this all so effectively!
Susan,
Fantastic post – I’d bet on everyone of your predictions. I think we’ve just seen the tip of the iceberg as far as how mobile phones & apps will affect the job search.
And I agree 100% on your point about looking only at passive job seekers as the best potential candidates for a position. In today’s tumultuous marketplace the reason most people are out of jobs has nothing to do with poor performance.
I would love to see employers evaluating unemployed job seekers on their approach to their job search – their most current demonstration of how they handle the mission critical project of finding their next job.
Thanks for always providing such a wealth of information and insight!
My best,
Megan
@expatcoachmegan
Susan –
If anyone knows about the emerging trends of technology, it would be you. I was overwhelmed by your knowledge way back in 2007 when I took an SEO webinar with you. My amazement of your technical expertise continues today … in 2011!
Excellent, excellent information for job seekers and those that help them. And I second your two wishes!
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Thank you for the very kind words, Dawn! And, back at ya – I’m always impressed by your insight into job seekers and the job search process.
Susan,
Such great concrete examples. As to #1, Increasing use of mobile apps, I agree. I was late to the game, I felt, in investing in a smartphone a year ago, and I dove into the Droid. Now, I feel a new freedom to conduct certain aspects of business communications that I hadn’t felt when dependent solely on my laptop.
The same can be true for job seekers and careerists — mobile management is now possible, as you say in the dentist’s waiting room or in a restaurant, etc. While we may not necessarily want to be tethered to technology 24/7, I think using these mobile apps judiciously, as an opportunity for flexibility and productivity while on the move, is a good thing.
Thanks for your ongoing participation in the Career Collective!
Jacqui
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