3 FREE tools for employers who are trying to save money while filling their job openings.
These tools allow employers, particularly smaller employers, to create their own private, low-cost job board and then make those jobs visible to thousands of job seekers with minimal time, effort and cost:
1. Sign up for a free blog with Blogger.com.
Blogs are relatively easy to use for anyone familiar with a word processing program like Microsoft Word. Blogger.com, owned by Google, has excellent documentation to help with any questions, and BINGO! your jobs postings are online at no, or very low, cost to you.
Advantages of doing your own blog:
- You control it. Add and take down jobs as appropriate.
- Search engines LOVE blogs. They have a built in search-engine-friendliness that makes them easily digested by search engines, and that will bring the blog traffic and job seekers.
- Blogs really are easy to do.
If no one on your staff is capable/comfortable or has the time, hire an intern from a local college or high school to set up and even, if necessary, to manage the blog for you. Blogs and blog posts are really very easy to do.
Be sure to do the following:
- Brand the blog with the organization’s name, e.g. Jobs-at-[OurCompany] or Jobs-with-[OurCompany] or [OurCompany]-Jobs
- Remove filled or canceled jobs ASAP!
Leaving up jobs that are no longer ”live” will give your blog a bad reputation among job seekers. And, you’ll be annoyed by inquiries from job seekers looking for closed jobs. - Indicate clearly your business name and the location on your blog in an About or Contact page.
If your site looks too anonymous, visitors may think it’s just another Internet job scam. - Indicate clearly on each job/blog posting where the job is located (city & state), because that’s how people usually search for a job (e.g, “what” plus “where” is the most common search).
- Make it clear how job seekers can contact you.
Include an address, phone number, and email link (or email addresses) for job seekers to reach you. Put at least an email address at the bottom of each job posting you publish. - Link your blog TO your main Website so that job seekers will know what your organization does.
That also provides a good in-bound link for your organization’s main Website, which is always good for SEO. - Link your main Website TO your blog with a nicely worded link that says “Jobs” on it (NOT “click here”!).
Then, if someone visiting your Website is interested in working for you, you have made it easy for them to find your job opportunities.
2. “Syndicate” your job postings by registering your blog with job aggregator sites that attract large numbers of job seekers.
- Job aggreation megasites like Indeed.com, a Job-Hunt sponsor, collect job postings from thousands of sites (job boards, associations, newspapers, employers, etc.) and attract millions of job seekers every month because of their enormous number of job postings.
- LinkUp.com is a smaller site focused exclusively on jobs posted on employer sites.
- One free link is available for legitimate employers in Job-Hunt’s Mega Directory of Employers, linking directly to the recruiting pages of over 8,000 employers.
3. Add a comment to this blog with the URL of your company’s recruiting blog, and attract the visitors to this blog as well as increasing your chances of a free listing in Job-Hunt’s Employer Directory.
NOTE: If you want to be included in Job-Hunt’s Employer Directory, you MUST include the CITY and STATE where your organization is located or where it is headquartered if it has more than one location.
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About the author…
Online job search expert Susan P. Joyce has been observing the online job search world and teaching online job search skills since 1995. Susan is a two-time layoff “graduate” who has worked in human resources at Harvard University and in a compensation consulting firm. In 1998, her company, NETability, Inc. purchased Job-Hunt.org, and Susan has been editor and publisher of Job-Hunt since then. Follow Susan on Twitter at @jobhuntorg.
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