In a time when there are many job seekers looking for employment, what are companies doing to make sure they can recruit and maintain employees?
According to an article by Harvard Business Publishing, many employers are offering incentives or finding ways to assure potential employees their organization is the best to work for.
For instance, some organizations are catering to younger prospects by ensuring parents that employment with their company will be a good experience for the child. One example is the U.S. Army, whose slogan states, “You made them strong. We’ll make them Army strong.”
Along the same lines, other employers offer incentives to employees and their families. SkyWest Airlines is a good example of this tactic, as they promise, “Our employees and their parents have access to worldwide travel discounts on airfare, rental cars, hotels, all inclusive resorts and cruises. So, go ahead, tell your kids to apply … And have them give you the world for a change.”
Some firms are catering to employee’s needs by offering special amenities, such as on-site fitness facilities, free lunches and massages. Other companies are sticking by the age old adage of giving employees new and exciting opportunities, such as running their own business.
“Time-related policies – whether the job has flexible hours and locations – are big elements of most recruiting pitches,” the article notes. “Even more importantly, some discretion around the use of one’s time can be a powerful incentive. Google has a policy of letting all employees devote one day a week to developing new ideas.”
Opportunities for advancement also are important factors to consider when recruiting. Most recently, some employers are offering employees opportunities to participate in community service.
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