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On this page: Hannah Morgan describes the 4 essential tactics that help you differentiate yourself from others for a successful job search.

4 Essential Tactics for a Successful Job Search

Playing by the same old job search playbook may not gain you the win you are hoping for. The competitive marketplace requires you to kick your search up a notch. These are four tactics to help make you a stronger competitor.

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1.  Know What You Bring to the Table

When you exude confidence and clarity, you immediately differentiate yourself from the hordes of job seekers in the marketplace.

Just being good at your job won’t help you outside of your company if no one knows you or your work. You must be able to articulate in writing and in person what makes you good at the work you do.

To do this, think about the specific problems you have solved in the past and the value they had to the organization, either in saved time, money or resources. To further demonstrate your expertise, build a portfolio of accomplishment stories to showcase your skills and value.

You will not be a "fit" in every company, so don’t try to be all things to all people. Stay focused on what your key strengths are.

2.  Be A Consultant

Assess each job opportunity as a consultant would. Companies are skittish about hiring. The decision to add someone to their team is risky and expensive. Therefore, consider yourself a consultant who is being invited into an organization to help them fix a problem or implement a new system. What questions would you ask?

Here are five questions to add to your interviewing agenda:

By asking a manager (not Human Resources, unless you are interviewing for a HR position) these questions, you should begin to understand the motivation, needs, and wants of the person doing the hiring. You also demonstrate your commitment to problem-solving and teaming up with the company, not someone just looking for a paycheck.

3.  Have An Online Presence

A LinkedIn profile is a must, but don’t just build it and abandon it. Take advantage of the new LinkedIn profile options to stand out. Share a link to a Slideshare presentation (either about you or showcasing your subject matter expertise) or link to a video you’ve created.

Join LinkedIn groups and become active. Lurking, or just being in a group and looking for posted jobs isn’t the point. You want to build relationships and demonstrate your expertise. Add comments to discussions or create your own discussion.

Once you’ve gained momentum on LinkedIn, expand your presence online by experimenting with Twitter and Google+. Both of these social networks influence where you appear in search engine results, and you have heard that future employers are Googling you!

You can learn more about how to use these social networks for your job search by reading posts here by Susan P. Joyce, Laura Smith-Proulx, and Joshua Waldman in Social Media & Job Search.

4.  Create Proposals

No two job postings are exactly the same, therefore, you must modify your cover letter and resume based on the unique qualifications stated in the posting.

Consider the job posting to be like an RFP (request for proposal) where the employer is requesting proof you can deliver what they are looking for and meet their stated terms. Your resume is your proposal. It must demonstrate you have the skills and expertise to fit their exact requirements.

You can take this one step further by submitting a proposal to a company you would love to work for but does not have advertised openings. In order for this to work, you need to research and fully understand how your experience and skills will benefit the company. Create your proposal specifically for them and include these three elements:

Not every company will bite at your proposal, but it may be one way to get on their radar.

Bottom Line

As the saying goes, “desperate times call for desperate measures.” Though desperate seems like the wrong word, this proverb does imply that we need to look at the problems we face differently and give consideration to ideas we may have previously rejected.

About this author...

Hannah Morgan is a job search strategist and founder of Feel free to connect with Hannah on Twitter (@careersherpa), Facebook (Career Sherpa), and Google Plus. To learn about Career services and read daily articles related to job search, reputation management, and social media, visit her site: If you want to contact Hannah, you can email her at