Proactively Searching for a Job
It is time to make a switch in how you look for a job. Scouring the job boards is 100% reactive. It requires very little effort and quite frankly, has a small success rate. Only 18% of company hires came from job boards. This comes from CareerXroads 2013 Sources of Hire survey.
Wouldn’t it be nice to feel like you had at least some control over getting hired? YOU DO!
Zero in on Target Employers NOT Jobs
By the time an employer posts a job, you are in line with hundreds of others to pursue that job.
Identifying potential employers enables you to begin to proactively network with employees and hiring managers to learn of job opportunities BEFORE they are posted. If you are the right fit for the company, they may even create a job for you. Networking with companies that COULD have a job for you allows you to stand out.
I know this sounds crazy, but, there are two reasons to do this:
- Companies prefer to hire candidates that are referred.
- Many of the best jobs never get advertised.
Where Do I Find Out About Companies
There are many resources for identifying companies by industry, location, "best to work for," "top 100," and so on. These are some to get you started:
- Search through the potential Employer list (from America's Career Infonet)
- See the Employer Directory by State (from Job-Hunt)
- Search Google for "Top 100" and "Best Employer" lists for your city
- Search companies within LinkedIn
- Visit Glassdoor.com’s Best Places to Work
- Check out Fortune’s 100 Best Companies to Work For
- See Job-Hunt's list of Employer Lists which includes many "best places to work" for various categories from new grads to over 50.
- Get a listing from your local Chamber of Commerce
- Ask your local librarian to help you conduct research
- Dun & Bradstreet
- Ask your college career center for help (no matter when you graduated)
- Visit your county's Economic Development agencies sites
- Check with local trade associations and professional groups
- Look through the Directory of Professional and Industry Associations (from Job-Hunt)
The Size of Your List
Start with a manageable number - 30 to 50 companies. Then, begin researching and following these companies:
- See if they are on LinkedIn and "follow" them.
- See if they are on Facebook and Twitter. They may even have a Twitter handle for "Jobs at XYZ." Begin following their activities and learning who works there.
- Don’t forget to create Google alerts to make sure you keep current on news about the companies.
- Visit the "careers" or "employment" page on their website.
As you begin to learn more about these companies, you will begin to understand what they need and whether you are a fit with their company culture.
Uncovering information will mean you have to meet with people who work there to learn about their business needs. Some of the best research comes from these conversations.
Companies will be removed and will be added to your list.
Keep your eyes open for competitors, and watch for small companies on the move.
Creating and using a list of target companies will drive proactive momentum for your job hunt. It will allow you to be more knowledgeable of company trends and hopefully get you insider information which will set you apart from the competition. Plus, you feel you have some control. Even if there are no jobs to apply for, there will always be people inside companies to meet.© Copyright Hannah Morgan, 2011. Used with permission.
More About Proactive Job Search:
About This Author:
Hannah Morgan is a job search strategist and founder of CareerSherpa.net. Feel free to connect with Hannah on Twitter (@careersherpa), Facebook (Career Sherpa), and Google Plus. To learn about Career Sherpa.net services and read daily articles related to job search, reputation management, and social media, visit her site: Careersherpa.net. If you want to contact Hannah, you can email her at firstname.lastname@example.org.