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Sales and Promotions Manager Training and Jobs


Schools and Degrees

Many colleges and universities offer degrees in relevant subjects such as business administration and marketing. Some marketing and related associations in collaboration with colleges and universities, sponsor national or local management training programs.

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Training and Education

Expect to get a bachelor's or higher degree, plus work experience for this occupation. The share of sales and promotions managers with a bachelor's degree or higher is 69%. About 22% of workers got additional education after high school, but did not have to get a college degree. There was no need to go beyond high school for 9% of employees.


Job Overview

Sales and promotions managers responsibilities include two categories. The sales management elements of the position include setting objectives, establishing sales quotas, creating and overseeing training programs for salespersons and assigning sales territories.

The promotions elements of the position include managing promotion programs that combine advertising and purchasing incentives to increase sales. They use telemarketing, Internet advertisements, direct mail, special events, radio and television advertising, in-store displays and other types of promotion activities.


Job Requirements

Some employees prefer to hire those who have a bachelor's or a master's degree in business administration with an emphasis on marketing. In highly technical industries, employers typically hire individuals who have a business and a technical degree.


Nature of Work

  • Evaluate sales statistics to discover customers' preferences
  • Estimate sales potential and inventory requirements
  • Make performance evaluations of salespersons
  • Study customer preferences to determine the focus of sales efforts


Area Job Conditions

Bridgeport (Connecticut), San Jose (California), and Napa (California) boast the most sales and promotions managers for their size population. Lawrence (Kansas), St. Joseph (Missouri), and Texarkana (Texas) have the fewest.

The highest salaries for workers are in and around Nassau (New York), New York (New York), and Longview (Washington). The lowest-paying areas are Coeur d'Alene (Idaho), Cheyenne (Wyoming), and Pocatello (Idaho).


Part-Time and Self Employment

It is estimated that 4% of sales and promotions managers work less than full time. Self-employment is the choice of 2% of workers.


Career Videos


Sales and Promotions Managers by Metropolitan Area (city and its surroundings)

In the table below, a Job Density near 0% means the area has an average number of people in this occupation, for its population. A higher or lower Job Density (e.g., +22% or -45%) tells you there are that many more or fewer workers of that type there than in the average US metro area. So, the higher the number, the more common the occupation.

Alabama

City and Area Median Salary Employees Job Density
Anniston $74,000 30 -71%
Birmingham $105,000 1,100 -14%
Decatur $92,000 40 -67%
Dothan $91,000 70 -48%
Florence $80,000 50 -58%
Huntsville $95,000 270 -48%
Mobile $100,000 240 -46%
Montgomery $92,000 160 -61%
Tuscaloosa $118,000 90 -58%

Alaska

City and Area Median Salary Employees Job Density
Anchorage $81,000 360 -14%
Fairbanks $78,000 50 -29%

Arizona

City and Area Median Salary Employees Job Density
Flagstaff $96,000 110 -15%
Kingman $84,000 80 -25%
Phoenix $101,000 5,890 +28%
Prescott $89,000 90 -27%
Tucson $83,000 820 -7%
Yuma $63,000 130 +2%

Arkansas

City and Area Median Salary Employees Job Density
Fayetteville $105,000 700 +36%
Fort Smith $80,000 180 -40%
Hot Springs $87,000 60 -25%
Jonesboro $64,000 100 -5%
Little Rock $109,000 760 -15%
Pine Bluff $78,000 40 -39%

California

City and Area Median Salary Employees Job Density
Bakersfield $83,000 580 -13%
Chico $84,000 180 +10%
El Centro $75,000 110 -3%
Fresno $89,000 1,030 +26%
Hanford $97,000 70 -6%
Los Angeles $122,000 14,900 +41%
Madera $121,000 40 -42%
Merced $93,000 90 -31%
Modesto $94,000 460 +19%
Napa $119,000 260 +78%
Oakland $131,000 4,070 +56%
Oxnard $114,000 1,170 +54%
Redding $90,000 170 +22%
Riverside $93,000 3,560 +13%
Sacramento $109,000 2,470 +9%
Salinas $94,000 390 -2%
San Diego $109,000 4,810 +41%
San Francisco $143,000 4,690 +81%
San Jose $144,000 4,400 +88%
San Luis Obispo $93,000 290 +30%
Santa Ana $130,000 6,910 +82%
Santa Barbara $103,000 460 +10%
Santa Cruz $110,000 290 +39%
Santa Rosa $107,000 690 +58%
Stockton $95,000 570 +8%
Vallejo $81,000 350 +19%
Visalia $108,000 240 -28%
Yuba City $115,000 60 -29%

Colorado

City and Area Median Salary Employees Job Density
Boulder $128,000 240 -37%
Colorado Springs $98,000 240 -63%
Denver $122,000 2,310 -29%
Fort Collins $96,000 160 -48%
Grand Junction $106,000 40 -70%
Greeley $127,000 70 -59%
Pueblo $75,000 70 -47%

Connecticut

City and Area Median Salary Employees Job Density
Bridgeport $123,000 2,630 +139%
Danbury $117,000 280 +75%
Hartford $108,000 2,610 +75%
New Haven $106,000 920 +32%
Norwich $106,000 250 -17%
Waterbury $108,000 240 +51%

Delaware

City and Area Median Salary Employees Job Density
Dover $117,000 50 -57%
Wilmington $143,000 690 -17%

District of Columbia

City and Area Median Salary Employees Job Density
Washington $120,000 4,720 -26%

Florida

City and Area Median Salary Employees Job Density
Cape Coral $110,000 260 -47%
Deltona $103,000 180 -53%
Fort Lauderdale $131,000 1,770 -2%
Fort Walton Beach $92,000 80 -56%
Gainesville $119,000 110 -63%
Jacksonville $129,000 1,340 -14%
Lakeland $110,000 290 -39%
Miami $130,000 2,020 -21%
Naples $138,000 180 -34%
Ocala $111,000 150 -29%
Orlando $128,000 2,040 -23%
Palm Bay $109,000 220 -56%
Panama City $100,000 80 -50%
Pensacola $105,000 230 -38%
Port St Lucie $126,000 150 -49%
Punta Gorda $103,000 30 -65%
Sarasota $113,000 370 -41%
Sebastian $137,000 50 -53%
Tallahassee $104,000 140 -65%
Tampa $130,000 2,400 -20%
West Palm Beach $131,000 920 -32%

Georgia

City and Area Median Salary Employees Job Density
Albany $79,000 90 -37%
Athens $111,000 120 -28%
Atlanta $118,000 11,010 +82%
Augusta $88,000 430 -17%
Brunswick $115,000 60 -34%
Columbus $88,000 200 -26%
Dalton $88,000 150 -6%
Gainesville $101,000 160 -2%
Macon $92,000 220 +1%
Rome $101,000 80 +4%
Savannah $110,000 480 +29%
Valdosta $92,000 70 -38%
Warner Robins $78,000 70 -43%

Hawaii

City and Area Median Salary Employees Job Density
Honolulu $92,000 1,280 +13%

Idaho

City and Area Median Salary Employees Job Density
Boise $91,000 750 +13%
Coeur Dalene $101,000 160 +39%
Idaho Falls $91,000 160 +51%
Lewiston $74,000 50 +3%
Pocatello $67,000 80 +23%

Illinois

City and Area Median Salary Employees Job Density
Champaign $101,000 120 -52%
Chicago $109,000 12,060 +22%
Danville $90,000 40 -31%
Decatur $83,000 120 +17%
Kankakee $104,000 110 +20%
Peoria $82,000 370 -13%
Rockford $85,000 340 -2%
Springfield $83,000 150 -43%

Indiana

City and Area Median Salary Employees Job Density
Anderson $70,000 50 -41%
Bloomington $72,000 80 -51%
Columbus $106,000 70 -17%
Elkhart $90,000 200 -24%
Evansville $89,000 280 -35%
Fort Wayne $89,000 420 -18%
Gary $95,000 460 -33%
Indianapolis $108,000 2,280 -2%
Kokomo $94,000 60 -30%
Lafayette $95,000 130 -27%
Michigan City $74,000 50 -45%
Muncie $80,000 90 -12%
South Bend $81,000 340 +7%
Terre Haute $72,000 140 -12%

Iowa

City and Area Median Salary Employees Job Density
Cedar Rapids $102,000 240 -30%
Davenport $86,000 430 -8%
Des Moines $104,000 820 -3%
Dubuque $79,000 110 -10%
Iowa City $86,000 140 -16%
Sioux City $105,000 100 -42%
Waterloo $92,000 160 -22%

Kansas

City and Area Median Salary Employees Job Density
Lawrence $79,000 40 -59%
Topeka $77,000 150 -44%
Wichita $105,000 470 -36%

Kentucky

City and Area Median Salary Employees Job Density
Bowling Green $84,000 120 -6%
Lexington $87,000 430 -30%
Louisville $92,000 1,450 -8%
Owensboro $84,000 70 -35%

Louisiana

City and Area Median Salary Employees Job Density
Alexandria $77,000 80 -47%
Baton Rouge $94,000 690 -28%
Houma $75,000 180 -21%
Lafayette $71,000 430 +21%
Lake Charles $68,000 120 -43%
Monroe $93,000 110 -39%
New Orleans $75,000 1,070 -22%
Shreveport $104,000 330 -27%

Maine

City and Area Median Salary Employees Job Density
Bangor $80,000 150 +5%
Lewiston $76,000 90 -22%
Portland $89,000 600 +18%

Maryland

City and Area Median Salary Employees Job Density
Baltimore $125,000 2,880 -16%
Bethesda $131,000 1,310 -13%
Hagerstown $88,000 90 -62%
Salisbury 70 -43%

Massachusetts

City and Area Median Salary Employees Job Density
Barnstable Town $126,000 130 -46%
Boston $148,000 5,460 +20%
Brockton $98,000 350 +62%
Framingham $145,000 750 +84%
Haverhill $154,000 200 +2%
Lawrence $126,000 130 -6%
Leominster $114,000 70 -38%
Lowell $145,000 430 +46%
New Bedford $133,000 80 -47%
Peabody $94,000 360 +46%
Pittsfield $95,000 50 -29%
Springfield $94,000 600 -21%
Taunton $127,000 130 +29%
Worcester $126,000 620 -3%

Michigan

City and Area Median Salary Employees Job Density
Ann Arbor $99,000 450 +8%
Battle Creek $82,000 80 -32%
Bay City $115,000 50 -29%
Detroit $116,000 1,560 -10%
Flint $78,000 210 -35%
Grand Rapids $103,000 830 -15%
Holland $91,000 220 -6%
Jackson $99,000 100 -10%
Kalamazoo $101,000 280 -17%
Lansing $100,000 500 0%
Monroe $98,000 60 -25%
Muskegon $102,000 70 -46%
Niles $109,000 230 +72%
Saginaw $131,000 110 -44%
Warren $117,000 3,560 +26%

Minnesota

City and Area Median Salary Employees Job Density
Duluth $80,000 190 -41%
Mankato $77,000 130 +0%
Minneapolis $116,000 7,700 +65%
Rochester $83,000 190 -24%
St Cloud $83,000 220 -5%

Mississippi

City and Area Median Salary Employees Job Density
Gulfport $79,000 130 -50%
Hattiesburg $71,000 50 -62%
Jackson $89,000 520 -20%

Missouri

City and Area Median Salary Employees Job Density
Cape Girardeau $105,000 80 -20%
Columbia $105,000 70 -63%
Jefferson City $83,000 100 -43%
Joplin $83,000 90 -52%
Kansas City $107,000 2,450 -8%
Springfield $93,000 310 -36%
St Joseph $105,000 50 -57%
St Louis $114,000 2,530 -28%

Montana

City and Area Median Salary Employees Job Density
Billings $70,000 110 -45%
Missoula $76,000 60 -50%

Nebraska

City and Area Median Salary Employees Job Density
Lincoln $105,000 250 -38%
Omaha $116,000 1,080 -11%

Nevada

City and Area Median Salary Employees Job Density
Carson City $95,000 60 +8%
Las Vegas $87,000 2,470 +11%
Reno $84,000 690 +43%

New Hampshire

City and Area Median Salary Employees Job Density
Manchester $110,000 250 -1%
Nashua $127,000 290 -15%
Portsmouth $120,000 160 +20%
Rochester $101,000 110 -11%

New Jersey

City and Area Median Salary Employees Job Density
Atlantic City $120,000 230 -36%
Camden $120,000 1,370 +1%
Edison $135,000 3,680 +37%
Newark $143,000 3,620 +39%
Ocean City $103,000 70 -24%
Trenton $123,000 530 -8%
Vineland $121,000 90 -35%

New Mexico

City and Area Median Salary Employees Job Density
Albuquerque $99,000 930 -7%
Farmington $104,000 110 -3%
Las Cruces $79,000 50 -67%
Santa Fe $88,000 140 -3%

New York

City and Area Median Salary Employees Job Density
Albany $136,000 580 -50%
Binghamton $113,000 90 -67%
Buffalo $119,000 740 -48%
Elmira $87,000 30 -65%
Glens Falls $132,000 50 -58%
Ithaca $104,000 30 -67%
Kingston $127,000 50 -64%
Nassau $153,000 2,040 -38%
New York $172,000 12,640 -7%
Poughkeepsie $111,000 250 -60%
Rochester $125,000 700 -47%
Syracuse $106,000 350 -56%
Utica $121,000 90 -71%

North Carolina

City and Area Median Salary Employees Job Density
Asheville $80,000 250 -44%
Burlington $93,000 60 -54%
Charlotte $112,000 2,560 +15%
Durham $107,000 890 +26%
Fayetteville $84,000 150 -52%
Goldsboro $73,000 70 -23%
Greensboro $107,000 750 -18%
Greenville $63,000 110 -31%
Hickory $108,000 230 -37%
Jacksonville $64,000 70 -27%
Raleigh $111,000 1,070 -20%
Rocky Mount $74,000 120 -10%
Wilmington $89,000 220 -35%
Winston Salem $102,000 420 -21%

North Dakota

City and Area Median Salary Employees Job Density
Bismarck $78,000 110 -28%
Fargo $89,000 370 +23%
Grand Forks $65,000 100 -9%

Ohio

City and Area Median Salary Employees Job Density
Akron $109,000 720 -13%
Canton $99,000 330 -21%
Cincinnati $111,000 2,910 +10%
Cleveland $111,000 2,650 -1%
Columbus $120,000 2,280 -5%
Dayton $113,000 790 -20%
Lima $88,000 80 -33%
Mansfield $102,000 120 +1%
Sandusky $94,000 40 -48%
Springfield $96,000 90 -17%
Steubenville $83,000 60 -35%
Toledo $108,000 550 -27%
Youngstown $97,000 470 -18%

Oklahoma

City and Area Median Salary Employees Job Density
Lawton $63,000 60 -34%
Oklahoma City $89,000 1,280 -15%
Tulsa $90,000 960 -14%

Oregon

City and Area Median Salary Employees Job Density
Bend $73,000 150 +2%
Corvallis $73,000 40 -31%
Eugene $88,000 270 -23%
Medford $79,000 150 -19%
Portland $114,000 2,970 +11%
Salem $82,000 170 -54%

Pennsylvania

City and Area Median Salary Employees Job Density
Allentown $116,000 640 -28%
Altoona $94,000 80 -43%
Erie $90,000 170 -46%
Harrisburg $90,000 530 -36%
Johnstown $118,000 70 -46%
Lancaster $105,000 490 -18%
Lebanon 90 -12%
Philadelphia $126,000 4,660 -7%
Pittsburgh $112,000 2,080 -31%
Reading $107,000 300 -28%
Scranton $97,000 350 -48%
State College $109,000 110 -25%
Williamsport $80,000 60 -49%
York $88,000 290 -35%

Rhode Island

City and Area Median Salary Employees Job Density
Providence $119,000 1,000 -31%

South Carolina

City and Area Median Salary Employees Job Density
Anderson $116,000 90 -31%
Charleston $101,000 630 -15%
Columbia $108,000 930 +3%
Florence $104,000 140 -26%
Greenville $98,000 800 +4%
Myrtle Beach $93,000 170 -36%
Spartanburg $107,000 370 +31%
Sumter $97,000 40 -44%

South Dakota

City and Area Median Salary Employees Job Density
Rapid City $102,000 50 -66%
Sioux Falls $119,000 140 -59%

Tennessee

City and Area Median Salary Employees Job Density
Chattanooga $86,000 670 +16%
Clarksville $94,000 140 -25%
Cleveland $87,000 60 -20%
Jackson $67,000 90 -34%
Johnson City $71,000 130 -24%
Kingsport $85,000 250 -16%
Knoxville $92,000 730 -15%
Memphis $98,000 1,760 +10%
Morristown $79,000 80 -23%
Nashville $87,000 2,270 +18%

Texas

City and Area Median Salary Employees Job Density
Abilene $86,000 70 -53%
Amarillo $97,000 120 -54%
Austin $129,000 1,800 -12%
Beaumont $102,000 210 -48%
Brownsville $85,000 80 -75%
College Station $97,000 120 -46%
Corpus Christi $97,000 170 -62%
Dallas $123,000 6,250 +14%
El Paso $97,000 330 -53%
Fort Worth $105,000 2,140 -5%
Houston $121,000 5,780 -16%
Killeen $92,000 160 -50%
Laredo $76,000 100 -46%
Longview $93,000 90 -61%
Lubbock $100,000 200 -36%
Mcallen $81,000 270 -54%
Midland $117,000 100 -32%
Odessa $94,000 70 -47%
San Angelo $94,000 60 -35%
San Antonio $94,000 1,490 -35%
Sherman $75,000 50 -46%
Texarkana $104,000 60 -52%
Tyler $100,000 100 -54%
Victoria $89,000 50 -54%
Waco $104,000 140 -42%
Wichita Falls $90,000 70 -45%

Utah

City and Area Median Salary Employees Job Density
Logan $115,000 70 -35%
Ogden $95,000 260 -48%
Provo $103,000 410 -4%
Salt Lake City $103,000 1,700 +7%
St George $86,000 50 -52%

Vermont

City and Area Median Salary Employees Job Density
Burlington $96,000 310 +13%

Virginia

City and Area Median Salary Employees Job Density
Blacksburg $82,000 50 -65%
Charlottesville $117,000 120 -42%
Danville $77,000 30 -60%
Harrisonburg $86,000 60 -54%
Lynchburg $99,000 100 -58%
Richmond $111,000 1,450 -9%
Roanoke $91,000 220 -43%
Virginia Beach $87,000 950 -52%
Winchester $97,000 70 -38%

Washington

City and Area Median Salary Employees Job Density
Bellingham $113,000 120 -31%
Bremerton $106,000 120 -40%
Kennewick $115,000 110 -55%
Longview $117,000 60 -17%
Mount Vernon $94,000 60 -40%
Olympia $91,000 170 -29%
Seattle $129,000 5,210 +42%
Spokane $106,000 530 +2%
Tacoma $115,000 560 -17%
Wenatchee $119,000 50 -42%
Yakima $110,000 140 -30%

West Virginia

City and Area Median Salary Employees Job Density
Charleston $88,000 150 -59%
Huntington $75,000 110 -61%
Morgantown $110,000 50 -59%
Parkersburg $76,000 90 -44%
Wheeling $63,000 50 -67%

Wisconsin

City and Area Median Salary Employees Job Density
Appleton $91,000 280 -1%
Eau Claire $85,000 190 +8%
Fond 90 -6%
Green Bay $106,000 570 +35%
Janesville $97,000 130 -12%
La Crosse $90,000 160 -6%
Madison $102,000 1,100 +26%
Milwaukee $117,000 2,740 +26%
Oshkosh $94,000 270 +28%
Racine $97,000 240 +36%
Sheboygan $99,000 180 +40%
Wausau $93,000 160 +3%

Wyoming

City and Area Median Salary Employees Job Density
Casper $106,000 40 -50%
Cheyenne $70,000 50 -47%
*FOOTNOTES: Job Facts salary and numbers data is based on US Department of Labor Statistics data for 2011. Other data on page may be from earlier years. Typical salary is given as median salary, where 50% in the job make more and 50% less. Salary range is Job Hunt's estimates of typical starting salary as being at the 10th percentile of reported pay and typical top end salary, for the most senior workers, as being at the 90th. Job openings is an estimate of new jobs every year due to growth plus those leaving the field. Where NA is given data is not available. Suggested studies is based on Job Hunt research, suggesting a minimum degree level that is judged to offer the best opportunities for entry-level employment. This Sales Managers schools and career page was originally researched by CityTownInfo.com.