Product Marketing Manager Training and Jobs
Schools and Degrees
For product marketing management positions, candidates should have a college degree and relevant experience. There are colleges and universities that offer a bachelor’s or masters degree in business administration. There are many colleges that offer courses in management, business law, accounting, economics, mathematics, finance and statistics. All these courses are beneficial to earn a marketing managers job.
Training and Education
Education or job training for employees typically involves a bachelor's or higher degree, plus work experience. At least 69% of product marketing managers had a degree of four or more years. About 22% of workers had some college below a bachelor's degree. An estimated 9% of employees had just a high-school diploma.
Job Overview
Product marketing managers are involved in determining the demand for products and services that are offered by a particular firm and its rivals. They are also focused on the identification of potential customers. Marketing managers shoulder the responsibility of developing pricing strategies that will help enhance the firm’s profits, and at the same time they try to maintain customer satisfaction.
Job Requirements
Management training programs and continuing education options are provided by firms. Candidates with the right degree and experience can opt for these programs. Marketing associations sponsor management training programs in collaboration with colleges and universities that focus on marketing communication, international marketing and brand and product management.
Usually, a college degree in business administration is sufficient to earn a job as a product marketing manager. Many employers require an MBA or a BBA with a focus on marketing. When the candidate is in school, he/she can complete an internship in marketing.
Product marketing management candidates should be able to deal with tough competition. They must be creative and good communicators. The job requires considerable travel, for which they must be prepared. Being flexible, resistant to stress and decisive are some other qualities that are sought in a product marketing manager. They should also make an effort to maintain good personal relationships with the supervisory firms.
Nature of Work
Marketing managers are required to develop the marketing strategy of a firm. Marketing managers work in collaboration with product development, sales and other managers who examine the trends that predict the requirement of new services and products for attracting potential customers.
Marketing managers are required to work in offices that are close to the offices of the top managers. They need to work under pressure and for long hours if the situation demands so. Working during the weekends may be required when deadlines have to be met. Marketing managers have to be present at meetings that are sponsored by related industries or associations.
Area Job Conditions
The cities with the most product marketing managers per capita are San Jose (California), Framingham (Massachusetts), and Bridgeport (Connecticut), while the worst cities are Corpus Christi (Texas), Sioux Falls (South Dakota), and Youngstown (Ohio).
The highest salaries for workers are in and around San Jose (California), San Francisco (California), and Nassau (New York). The lowest-paying areas are Prescott (Arizona), Altoona (Pennsylvania), and Morristown (Tennessee).
Part-Time and Self Employment
An estimated 4% of product marketing managers work part-time. An estimated 2% of workers were self-employed.
Career Videos
Product Marketing Managers by Metropolitan Area (city and its surroundings)
In the table below, a Job Density near 0% means the area has an average number of people in this occupation, for its population. A higher or lower Job Density (e.g., +22% or -45%) tells you there are that many more or fewer workers of that type there than in the average US metro area. So, the higher the number, the more common the occupation.
Alabama
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Birmingham | $103,000 | 300 | -55% |
| Huntsville | $111,000 | 160 | -41% |
| Mobile | $102,000 | 40 | -83% |
| Montgomery | $98,000 | 80 | -62% |
Alaska
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Anchorage | $74,000 | 170 | -22% |
Arizona
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Phoenix | $101,000 | 2,150 | -10% |
| Prescott | $64,000 | 50 | -23% |
| Tucson | $101,000 | 340 | -26% |
Arkansas
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Fayetteville | $124,000 | 240 | -10% |
| Fort Smith | $80,000 | 60 | -62% |
| Little Rock | $99,000 | 260 | -44% |
California
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Bakersfield | $115,000 | 230 | -33% |
| Fresno | $119,000 | 210 | -51% |
| Los Angeles | $138,000 | 6,630 | +20% |
| Modesto | $90,000 | 80 | -60% |
| Napa | $138,000 | 70 | -8% |
| Oakland | $139,000 | 2,000 | +47% |
| Oxnard | $129,000 | 370 | -7% |
| Riverside | $103,000 | 970 | -41% |
| Sacramento | $105,000 | 960 | -18% |
| Salinas | $141,000 | 220 | +6% |
| San Diego | $123,000 | 2,470 | +39% |
| San Francisco | $161,000 | 4,040 | +199% |
| San Jose | $153,000 | 6,340 | +420% |
| Santa Ana | $133,000 | 3,270 | +65% |
| Santa Barbara | $145,000 | 200 | -8% |
| Santa Cruz | $137,000 | 180 | +66% |
| Santa Rosa | $115,000 | 290 | +28% |
| Stockton | $114,000 | 110 | -60% |
| Vallejo | $106,000 | 110 | -28% |
| Visalia | $121,000 | 60 | -65% |
Colorado
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Boulder | $137,000 | 260 | +31% |
| Colorado Springs | $117,000 | 240 | -28% |
| Denver | $126,000 | 1,240 | -27% |
| Fort Collins | $121,000 | 80 | -50% |
Connecticut
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Bridgeport | $131,000 | 2,100 | +266% |
| Danbury | $107,000 | 150 | +80% |
| Hartford | $106,000 | 1,800 | +131% |
| New Haven | $102,000 | 470 | +30% |
| Norwich | $95,000 | 130 | -17% |
| Waterbury | $87,000 | 100 | +21% |
Delaware
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Wilmington | $138,000 | 860 | +98% |
District of Columbia
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Washington | $137,000 | 4,010 | +21% |
Florida
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Cape Coral | $89,000 | 100 | -61% |
| Deltona | $98,000 | 60 | -70% |
| Fort Lauderdale | $108,000 | 630 | -33% |
| Fort Walton Beach | $96,000 | 40 | -58% |
| Gainesville | $81,000 | 70 | -55% |
| Jacksonville | $121,000 | 440 | -46% |
| Miami | $117,000 | 720 | -46% |
| Naples | $88,000 | 60 | -58% |
| Ocala | $109,000 | 30 | -73% |
| Orlando | $106,000 | 970 | -30% |
| Palm Bay | $122,000 | 90 | -65% |
| Pensacola | $63,000 | 80 | -58% |
| Sarasota | $89,000 | 130 | -60% |
| Tallahassee | $83,000 | 70 | -67% |
| Tampa | $108,000 | 1,240 | -20% |
| West Palm Beach | $99,000 | 560 | -20% |
Georgia
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Athens | 130 | +49% | |
| Atlanta | $116,000 | 5,050 | +60% |
| Augusta | $86,000 | 160 | -41% |
| Columbus | $88,000 | 100 | -29% |
| Dalton | $99,000 | 50 | -40% |
| Gainesville | $108,000 | 40 | -53% |
| Savannah | $94,000 | 100 | -48% |
Hawaii
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Honolulu | $87,000 | 510 | -14% |
Idaho
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Boise | $100,000 | 450 | +30% |
| Coeur Dalene | $77,000 | 60 | 0% |
| Idaho Falls | $76,000 | 60 | +9% |
Illinois
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Champaign | $89,000 | 100 | -23% |
| Chicago | $118,000 | 6,510 | +27% |
| Kankakee | $90,000 | 30 | -37% |
| Peoria | $94,000 | 150 | -33% |
| Rockford | $95,000 | 160 | -12% |
| Springfield | $71,000 | 80 | -41% |
Indiana
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Elkhart | $98,000 | 50 | -64% |
| Evansville | $112,000 | 70 | -69% |
| Fort Wayne | $121,000 | 120 | -55% |
| Gary | $118,000 | 100 | -72% |
| Indianapolis | $117,000 | 1,040 | -15% |
| Lafayette | $94,000 | 50 | -46% |
| Muncie | $107,000 | 50 | -7% |
| South Bend | $102,000 | 120 | -28% |
Iowa
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Ames | $69,000 | 30 | -30% |
| Cedar Rapids | $98,000 | 210 | +17% |
| Davenport | $98,000 | 200 | -18% |
| Des Moines | $106,000 | 650 | +47% |
| Dubuque | $84,000 | 40 | -37% |
| Iowa City | $74,000 | 80 | -8% |
| Sioux City | $101,000 | 30 | -66% |
| Waterloo | $99,000 | 80 | -25% |
Kansas
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Manhattan | $63,000 | 40 | -36% |
| Wichita | $100,000 | 170 | -56% |
Kentucky
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Bowling Green | $65,000 | 80 | +20% |
| Lexington | $81,000 | 230 | -28% |
| Louisville | $98,000 | 830 | +1% |
Louisiana
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Baton Rouge | $77,000 | 290 | -42% |
| Lafayette | $78,000 | 90 | -51% |
| New Orleans | $83,000 | 340 | -52% |
| Shreveport | $100,000 | 50 | -79% |
Maine
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Bangor | $81,000 | 40 | -46% |
| Lewiston | $60,000 | 40 | -33% |
| Portland | $88,000 | 370 | +40% |
Maryland
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Baltimore | $101,000 | 1,450 | -19% |
| Bethesda | $119,000 | 1,050 | +34% |
| Hagerstown | $80,000 | 50 | -59% |
| Salisbury | $85,000 | 40 | -38% |
Massachusetts
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Barnstable Town | $89,000 | 30 | -76% |
| Boston | $139,000 | 4,390 | +85% |
| Brockton | $111,000 | 70 | -38% |
| Framingham | $160,000 | 560 | +163% |
| Haverhill | $125,000 | 110 | +8% |
| Lawrence | $106,000 | 70 | -3% |
| Lowell | $143,000 | 380 | +147% |
| New Bedford | $125,000 | 50 | -37% |
| Peabody | $108,000 | 290 | +125% |
| Springfield | $109,000 | 330 | -17% |
| Taunton | $106,000 | 50 | -5% |
| Worcester | $111,000 | 260 | -22% |
Michigan
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Ann Arbor | $114,000 | 270 | +24% |
| Detroit | $108,000 | 580 | -36% |
| Flint | $84,000 | 40 | -76% |
| Grand Rapids | $105,000 | 380 | -25% |
| Holland | $95,000 | 30 | -75% |
| Kalamazoo | $94,000 | 70 | -60% |
| Lansing | $83,000 | 120 | -54% |
| Niles | $112,000 | 170 | +143% |
| Saginaw | $79,000 | 40 | -61% |
| Warren | $106,000 | 1,100 | -25% |
Minnesota
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Duluth | $103,000 | 60 | -64% |
| Minneapolis | $124,000 | 4,590 | +89% |
| Rochester | $114,000 | 50 | -61% |
| St Cloud | $94,000 | 70 | -42% |
Mississippi
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Gulfport | $83,000 | 50 | -63% |
| Jackson | $93,000 | 270 | -20% |
Missouri
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Cape Girardeau | $67,000 | 30 | -43% |
| Columbia | $93,000 | 40 | -60% |
| Jefferson City | $91,000 | 40 | -56% |
| Joplin | $119,000 | 40 | -59% |
| Kansas City | $113,000 | 1,240 | -10% |
| Springfield | $80,000 | 90 | -64% |
| St Joseph | $104,000 | 30 | -50% |
| St Louis | $117,000 | 1,570 | -14% |
Montana
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Billings | $82,000 | 50 | -52% |
Nebraska
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Lincoln | $102,000 | 140 | -33% |
| Omaha | $121,000 | 490 | -23% |
Nevada
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Las Vegas | $114,000 | 1,210 | +5% |
| Reno | $100,000 | 200 | -20% |
New Hampshire
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Manchester | $93,000 | 320 | +144% |
| Nashua | $112,000 | 440 | +149% |
| Portsmouth | $88,000 | 220 | +217% |
| Rochester | $80,000 | 80 | +25% |
New Jersey
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Atlantic City | $120,000 | 200 | +7% |
| Camden | $130,000 | 510 | -28% |
| Edison | $147,000 | 2,310 | +65% |
| Newark | $150,000 | 2,030 | +49% |
| Trenton | $139,000 | 380 | +26% |
New Mexico
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Albuquerque | $91,000 | 180 | -65% |
| Santa Fe | $66,000 | 50 | -34% |
New York
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Albany | $131,000 | 240 | -61% |
| Binghamton | $111,000 | 80 | -44% |
| Buffalo | $119,000 | 350 | -53% |
| Nassau | $145,000 | 920 | -47% |
| New York | $161,000 | 9,480 | +33% |
| Poughkeepsie | $125,000 | 80 | -76% |
| Rochester | $120,000 | 480 | -30% |
| Syracuse | $127,000 | 110 | -74% |
| Utica | $113,000 | 60 | -63% |
North Carolina
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Asheville | $83,000 | 70 | -70% |
| Burlington | $115,000 | 40 | -41% |
| Charlotte | $122,000 | 1,520 | +31% |
| Durham | $133,000 | 690 | +88% |
| Fayetteville | $76,000 | 40 | -75% |
| Greensboro | $122,000 | 480 | +0% |
| Greenville | $120,000 | 80 | -3% |
| Hickory | $120,000 | 130 | -32% |
| Raleigh | $120,000 | 870 | +25% |
| Wilmington | $102,000 | 50 | -72% |
| Winston Salem | $115,000 | 290 | +4% |
North Dakota
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Bismarck | $84,000 | 40 | -50% |
| Fargo | $87,000 | 120 | -23% |
Ohio
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Akron | $118,000 | 400 | -7% |
| Canton | $99,000 | 60 | -72% |
| Cincinnati | $119,000 | 1,270 | -8% |
| Cleveland | $119,000 | 910 | -35% |
| Columbus | $128,000 | 1,010 | -19% |
| Dayton | $129,000 | 280 | -46% |
| Toledo | $118,000 | 140 | -64% |
| Youngstown | $114,000 | 60 | -80% |
Oklahoma
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Oklahoma City | $79,000 | 580 | -26% |
| Tulsa | $97,000 | 550 | -5% |
Oregon
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Bend | $90,000 | 70 | -9% |
| Corvallis | $90,000 | 60 | +100% |
| Eugene | $84,000 | 180 | -1% |
| Medford | $86,000 | 70 | -27% |
| Portland | $109,000 | 2,310 | +66% |
| Salem | $86,000 | 90 | -53% |
Pennsylvania
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Allentown | $118,000 | 300 | -35% |
| Altoona | $69,000 | 50 | -32% |
| Erie | $115,000 | 50 | -70% |
| Harrisburg | $112,000 | 310 | -28% |
| Lancaster | $119,000 | 130 | -58% |
| Philadelphia | $135,000 | 2,500 | -4% |
| Pittsburgh | $127,000 | 1,160 | -26% |
| Reading | $95,000 | 100 | -54% |
| Scranton | $98,000 | 100 | -71% |
| State College | $114,000 | 60 | -21% |
| York | $100,000 | 100 | -57% |
Rhode Island
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Providence | $99,000 | 890 | +18% |
South Carolina
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Charleston | $99,000 | 270 | -30% |
| Columbia | $89,000 | 400 | -15% |
| Florence | $85,000 | 40 | -59% |
| Greenville | $102,000 | 240 | -40% |
| Myrtle Beach | $81,000 | 60 | -57% |
| Spartanburg | $118,000 | 120 | -19% |
South Dakota
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Sioux Falls | $106,000 | 30 | -83% |
Tennessee
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Chattanooga | $75,000 | 310 | +3% |
| Clarksville | $78,000 | 40 | -59% |
| Cleveland | $58,000 | 40 | +2% |
| Johnson City | $67,000 | 50 | -44% |
| Kingsport | $100,000 | 100 | -36% |
| Knoxville | $80,000 | 410 | -8% |
| Memphis | $109,000 | 900 | +8% |
| Morristown | $85,000 | 30 | -44% |
| Nashville | $96,000 | 1,200 | +19% |
Texas
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Amarillo | 80 | -41% | |
| Austin | $128,000 | 1,240 | +16% |
| Beaumont | $139,000 | 60 | -71% |
| Dallas | $132,000 | 3,430 | +20% |
| El Paso | $102,000 | 120 | -67% |
| Fort Worth | $112,000 | 650 | -45% |
| Houston | $133,000 | 2,650 | -26% |
| Lubbock | $88,000 | 60 | -63% |
| Mcallen | $113,000 | 60 | -80% |
| San Antonio | $121,000 | 790 | -33% |
| Tyler | $105,000 | 70 | -38% |
| Waco | $92,000 | 50 | -60% |
Utah
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Ogden | $97,000 | 110 | -58% |
| Provo | $90,000 | 190 | -15% |
| Salt Lake City | $104,000 | 600 | -27% |
Vermont
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Burlington | $128,000 | 240 | +69% |
Virginia
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Blacksburg | $100,000 | 40 | -46% |
| Charlottesville | $93,000 | 90 | -17% |
| Lynchburg | $103,000 | 60 | -52% |
| Richmond | $146,000 | 730 | -12% |
| Roanoke | $114,000 | 80 | -61% |
| Virginia Beach | $99,000 | 430 | -58% |
| Winchester | $118,000 | 30 | -49% |
Washington
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Bellingham | $94,000 | 60 | -34% |
| Bremerton | $107,000 | 40 | -61% |
| Kennewick | $108,000 | 40 | -68% |
| Longview | $117,000 | 30 | -20% |
| Olympia | $100,000 | 90 | -28% |
| Seattle | $130,000 | 5,030 | +163% |
| Spokane | $113,000 | 170 | -37% |
| Tacoma | $113,000 | 180 | -49% |
| Yakima | $101,000 | 40 | -62% |
West Virginia
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Charleston | $91,000 | 50 | -73% |
| Huntington | $68,000 | 40 | -72% |
Wisconsin
| City and Area | Median Salary | Employees | Job Density |
|---|---|---|---|
| Appleton | $92,000 | 80 | -45% |
| Eau Claire | $103,000 | 50 | -45% |
| Green Bay | $104,000 | 180 | -18% |
| Janesville | $96,000 | 40 | -48% |
| La Crosse | $95,000 | 70 | -21% |
| Madison | $96,000 | 470 | +4% |
| Milwaukee | $113,000 | 1,060 | -6% |
| Oshkosh | $97,000 | 50 | -54% |
| Racine | $103,000 | 60 | -35% |
| Sheboygan | $107,000 | 70 | +4% |
| Wausau | $98,000 | 60 | -26% |