Job Facts^*
Suggested Studies	Bachelor
Salary, Typical	$87,650
Salary Range	$43k - $187k
Number of Jobs, 2011	30,710
Job Openings per Year (est.)	1,620

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Advertising and Promotions Manager Training and Jobs

Schools and Degrees

People from a diverse range of academic backgrounds are attracted to advertising, marketing, and promotional manager jobs. Employers usually prefer individuals who have completed a degree in business administration, with a concentration in marketing for Marketing Communications ("MarComm") management positions. Those who wish to work as advertising managers should obtain a degree in fields like advertising or journalism, as these subjects emphasize copy writing.

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Training and Education

Expect to get a bachelor's or higher degree, plus work experience for this occupation. The share of advertising and promotions managers with a bachelor's degree or higher is 76%. About 18% of workers got additional education after high school, but did not have to get a college degree. There was no need to go beyond high school for 7% of employees.

Job Overview

Advertising managers and promotions managers are responsible for the advertising and promotional campaigns of organizations. They are employed by advertising agencies and by companies that need to advertise and promote their products and services quite frequently.

Job Requirements

Since the internet is a growing avenue through which advertising and promotional campaigns are being delivered, familiarity with this medium is required of MarComm Managers. Professionals in the fields of advertising and promotion should be able to communicate effectively and should also be highly motivated. Because of the fast-paced nature of the work, aspiring Marketing Managers should be able to effectively deal with workplace stress in a productive way.

Nature of Work

Advertising managers work with sales personnel and brand management, and generate ideas for campaigns. They also work with or supervise the creative staff that generates the content for the campaigns. Finally, they need to coordinate with the finance department to determine the budget. Promotions managers combine purchasing incentives like rebates, coupons, free samples, and contests with advertising campaigns to increase sales.

These managers usually work in office environments, however frequent travel may be a requirement of the position, and they generally work for long hours, especially when trying to complete a campaign on schedule.

Area Job Conditions

Charleston (West Virginia), New York (New York), and Portland (Maine) boast the most advertising and promotions managers for their size population. Wichita (Kansas), Toledo (Ohio), and Virginia Beach (Virginia) have the fewest.

The highest salaries for workers are in and around New York (New York), San Francisco (California), and Newark (New Jersey). The lowest-paying areas are Tallahassee (Florida), Spokane (Washington), and Boise (Idaho).

Part-Time and Self Employment

It is estimated that 5% of advertising and promotions managers work less than full time. Self-employment is the choice of 13% of workers.

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Advertising and Promotions Managers by Metropolitan Area (city and its surroundings)

In the table below, a Job Density near 0% means the area has an average number of people in this occupation, for its population. A higher or lower Job Density (e.g., +22% or -45%) tells you there are that many more or fewer workers of that type there than in the average US metro area. So, the higher the number, the more common the occupation.

Alabama

City and Area	Median Salary	Employees	Job Density
Birmingham	$104,000	80	-32%

Alaska

City and Area	Median Salary	Employees	Job Density
Anchorage	$67,000	50	+29%

Arizona

City and Area	Median Salary	Employees	Job Density
Phoenix	$85,000	380	-11%
Tucson	$82,000	110	+35%

Arkansas

City and Area	Median Salary	Employees	Job Density
Fayetteville	$82,000	50	+5%
Little Rock	$73,000	80	-3%

California

City and Area	Median Salary	Employees	Job Density
Bakersfield	$77,000	30	-51%
Fresno	$80,000	30	-61%
Los Angeles	$104,000	1,430	+45%
Oakland	$100,000	200	-17%
Oxnard	$108,000	60	-15%
Riverside	$86,000	190	-35%
Sacramento	$78,000	200	-5%
Salinas	$86,000	50	+35%
San Diego	$98,000	320	+1%
San Francisco	$139,000	620	+158%
San Jose	$113,000	200	-8%
San Luis Obispo	$74,000	30	+45%
Santa Ana	$98,000	490	+39%

Colorado

City and Area	Median Salary	Employees	Job Density
Boulder		40	+13%
Colorado Springs	$113,000	30	-50%
Denver	$94,000	270	-11%

Connecticut

City and Area	Median Salary	Employees	Job Density
Bridgeport	$98,000	220	+115%
Hartford	$65,000	140	+1%
New Haven	$83,000	110	+70%
Norwich	$76,000	30	+7%

District of Columbia

City and Area	Median Salary	Employees	Job Density
Washington	$96,000	730	+23%

Florida

City and Area	Median Salary	Employees	Job Density
Cape Coral	$110,000	40	-12%
Fort Lauderdale	$100,000	60	-64%
Jacksonville	$111,000	100	-31%
Miami	$94,000	250	+5%
Orlando	$103,000	160	-35%
Tampa	$100,000	120	-57%
West Palm Beach	$108,000	140	+12%

Georgia

City and Area	Median Salary	Employees	Job Density
Atlanta	$118,000	820	+46%
Augusta	$67,000	30	-38%

Hawaii

City and Area	Median Salary	Employees	Job Density
Honolulu	$77,000	150	+42%

Idaho

City and Area	Median Salary	Employees	Job Density
Boise	$76,000	80	+29%

Illinois

City and Area	Median Salary	Employees	Job Density
Chicago	$75,000	2,500	+173%
Peoria	$71,000	40	+1%
Springfield	$56,000	40	+64%

Indiana

City and Area	Median Salary	Employees	Job Density
Gary	$112,000	40	-37%
Indianapolis	$98,000	150	-31%

Iowa

City and Area	Median Salary	Employees	Job Density
Davenport	$72,000	40	-8%
Des Moines	$95,000	70	-11%

Kentucky

City and Area	Median Salary	Employees	Job Density
Lexington	$68,000	50	-12%
Louisville	$65,000	120	-18%

Louisiana

City and Area	Median Salary	Employees	Job Density
Baton Rouge	$73,000	40	-55%
New Orleans	$69,000	80	-37%

Maine

City and Area	Median Salary	Employees	Job Density
Portland	$64,000	80	+70%

Maryland

City and Area	Median Salary	Employees	Job Density
Baltimore	$97,000	230	-28%
Bethesda	$99,000	180	+29%

Massachusetts

City and Area	Median Salary	Employees	Job Density
Boston	$122,000	640	+51%
Framingham	$108,000	40	+6%

Michigan

City and Area	Median Salary	Employees	Job Density
Ann Arbor	$122,000	30	-23%
Detroit		210	+30%
Grand Rapids	$79,000	40	-56%
Warren		300	+15%

Minnesota

City and Area	Median Salary	Employees	Job Density
Minneapolis	$111,000	380	-12%

Mississippi

City and Area	Median Salary	Employees	Job Density
Gulfport	$71,000	40	+65%
Jackson	$66,000	130	+117%

Missouri

City and Area	Median Salary	Employees	Job Density
Kansas City	$87,000	310	+26%
Springfield	$81,000	50	+12%
St Louis	$83,000	220	-32%

Nebraska

City and Area	Median Salary	Employees	Job Density
Lincoln	$75,000	60	+62%
Omaha	$84,000	100	-12%

Nevada

City and Area	Median Salary	Employees	Job Density
Las Vegas	$79,000	390	+90%
Reno	$73,000	70	+57%

New Hampshire

City and Area	Median Salary	Employees	Job Density
Manchester	$63,000	40	+71%
Nashua	$66,000	40	+27%

New Jersey

City and Area	Median Salary	Employees	Job Density
Camden	$120,000	60	-53%
Edison	$111,000	200	-20%
Newark	$143,000	230	-5%
Trenton	$109,000	30	-44%

New Mexico

City and Area	Median Salary	Employees	Job Density
Albuquerque	$71,000	50	-46%

New York

City and Area	Median Salary	Employees	Job Density
Albany	$105,000	80	-26%
Buffalo	$120,000	70	-48%
Nassau	$98,000	350	+14%
New York	$148,000	4,630	+266%
Rochester	$107,000	70	-43%
Syracuse	$104,000	30	-60%

North Carolina

City and Area	Median Salary	Employees	Job Density
Charlotte	$93,000	100	-52%
Durham	$83,000	40	-39%
Greensboro	$107,000	30	-65%
Raleigh	$112,000	90	-28%

North Dakota

City and Area	Median Salary	Employees	Job Density
Fargo	$73,000	40	+44%

Ohio

City and Area	Median Salary	Employees	Job Density
Cincinnati	$93,000	150	-39%
Cleveland	$90,000	210	-15%
Columbus	$99,000	170	-24%
Dayton	$107,000	30	-67%
Toledo	$112,000	50	-29%

Oklahoma

City and Area	Median Salary	Employees	Job Density
Oklahoma City	$72,000	90	-35%

Oregon

City and Area	Median Salary	Employees	Job Density
Eugene	$71,000	40	+23%
Portland	$110,000	410	+65%

Pennsylvania

City and Area	Median Salary	Employees	Job Density
Harrisburg	$103,000	60	-22%
Lancaster	$74,000	50	-10%
Philadelphia	$99,000	450	-3%
Pittsburgh	$99,000	140	-50%
Scranton	$57,000	50	-19%

Rhode Island

City and Area	Median Salary	Employees	Job Density
Providence	$88,000	130	-3%

South Carolina

City and Area	Median Salary	Employees	Job Density
Charleston	$84,000	100	+46%
Columbia	$79,000	100	+19%
Greenville	$64,000	70	-2%

Tennessee

City and Area	Median Salary	Employees	Job Density
Chattanooga	$67,000	50	-7%
Knoxville	$71,000	120	+51%
Memphis	$64,000	140	-6%
Nashville	$62,000	210	+17%

Texas

City and Area	Median Salary	Employees	Job Density
Austin	$74,000	340	+78%
Dallas	$91,000	740	+45%
Fort Worth	$63,000	240	+15%
Houston	$82,000	540	-16%
San Antonio	$75,000	180	-15%

Utah

City and Area	Median Salary	Employees	Job Density
Salt Lake City	$87,000	100	-32%

Virginia

City and Area	Median Salary	Employees	Job Density
Richmond	$106,000	80	-46%
Virginia Beach	$98,000	50	-73%

Washington

City and Area	Median Salary	Employees	Job Density
Seattle	$102,000	420	+23%
Spokane	$57,000	50	+4%

West Virginia

City and Area	Median Salary	Employees	Job Density
Charleston	$59,000	90	+168%

Wisconsin

City and Area	Median Salary	Employees	Job Density
Green Bay	$87,000	30	-23%
Madison	$90,000	100	+24%
Milwaukee	$83,000	270	+34%

^*FOOTNOTES: Job Facts salary and numbers data is based on US Department of Labor Statistics data for 2011. Other data on page may be from earlier years. Typical salary is given as median salary, where 50% in the job make more and 50% less. Salary range is Job Hunt's estimates of typical starting salary as being at the 10th percentile of reported pay and typical top end salary, for the most senior workers, as being at the 90th. Job openings is an estimate of new jobs every year due to growth plus those leaving the field. Where NA is given data is not available. Suggested studies is based on Job Hunt research, suggesting a minimum degree level that is judged to offer the best opportunities for entry-level employment. This Advertising Managers schools and career page was originally researched by CityTownInfo.com.

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